#172: Turn Up the Heat on Your Memorial Day Offer With This 3-Part Framework
Business Made Simple with Donald Miller
Business Made Simple
4.8 • 2K Ratings
🗓️ 29 April 2024
⏱️ 24 minutes
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Summary
The marketplace can feel hectic during big promotional holidays like Memorial Day. So if you want to make it a record-breaking sales opportunity for your small business, there’s only one solution. Create an offer that's simply irresistible. That means you’ve got to understand what resonates for your audience and come up with a value proposition they can't say no to. With the shopping frenzy upon us, how do you ensure your offer not only stands out but calls out to the customers, compelling them to act immediately?
This week, we’re diving into Part 2 of our 3-part series on creating stellar Memorial Day promotions. Podcast producer Bobby Richards, along with Business Made Simple Certified Coach Jessica Miller and StoryBrand Certified Guide Wes Gay, unpack the process of taking those initial offer strategies discussed in Part 1 and locking them in. You'll learn a simple 3-part framework for building and refining your promotion so that it commands attention and drives sales. They’ll also show you what to add to your promotions to make them irresistible and actionable. Listen in and learn how to craft a holiday offer that’s too good to pass up!
Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.
Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.
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| 0:00.0 | The moment we as consumers just think what's not that nice. It's not that good. |
| 0:07.0 | Welcome to the Business Made Simple Podcast brought to you by the HubSpot Podcast Network. |
| 0:14.4 | I am Podcast producer Bobby Richard sitting in for Donald Miller. |
| 0:17.8 | Now, did you know the second most popular shopping day of the year next to Black Friday is coming up? |
| 0:22.4 | Yeah, it's Memorial Day. And odds are you might |
| 0:25.2 | not have an irresistible offer ready, which means you could be missing out on a major start of |
| 0:29.9 | summer revenue windfall. But don't worry, there is still time for you to build out that |
| 0:34.4 | offer and we got you back because throughout this three-part series we're going to |
| 0:38.4 | coach you through the steps you need to take to craft, lock in, and market that offer. |
| 0:44.0 | Today on the podcast is part two of this series |
| 0:46.8 | and Business Made Simple certified coach |
| 0:48.6 | Jessica Miller and Story Brands certified guide West Gay |
| 0:51.9 | have returned and are gonna talk you through what you need to do |
| 0:55.2 | to build out and lock in your irresistible offer. If you love solving your customers problems |
| 1:01.1 | and you really love to pull in more revenue, then you will not want to miss |
| 1:04.7 | this episode. |
| 1:07.0 | Teams everywhere are dealing with a serious problem, a productivity problem, but don't worry. |
| 1:17.0 | HubSpot's customer platform can help. |
| 1:19.1 | No more time-consuming tasks. |
| 1:21.0 | No more chasing down prospect info. No more one system for this, another for that. |
| 1:25.0 | HubSpot helps you find leads, reach prospects, and deliver the insights to convert them to customers, all in one place. |
| 1:32.0 | Making your productivity problem no problem at all |
... |
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