If we always know each other's good intentions, I think we all benefit in a way. That doesn't always happen. We get very busy. We don't have time or patience for that. But I do think that all you're really doing by providing some like new thinking and things like that is potentially opening the door and then if they close the door they close the door and you find another way of doing it and try not to get too

disappointed by that. I'm going excited to talk to you because you and I'm really excited to talk to you because you and I we have some shared DNA and that we we used to work in

production in post production and then you migrated where I went into education so I'm

I'm just I'm there's a story I want you to tell because I read it and I'm like yes this is I need to hear this story

But before we do that can you introduce yourself to our audience please? Sure. I'm Aaron Duffy I am the ECD and co-founder of

Special Guest. Special Guest is a boutique creative agency with global reach. I'm also a director at a production company called

First Ab Machine and I think if there's if there's any work that people listening might

know if I try and figure that out it would be maybe way back doing directing Google's first TV

commercial which is called Parisian Love it was a Super Bowl spot in 2010 we

also did Google Chrome's first work in the US. So this is called Google Chrome speed

tests. We we compared the speed of Google Chrome to the speed of a potato gun, things like that.

And okay go music video called writings on the wall.

So if people know those things, that maybe gives people an idea of the kind of stuff I do.

Wonderful. I want to go into your past, your education, how you got started, but I think a more interesting thing is to talk a little bit more about

Parisian love I think there's a story here that people need to hear about and the

question I have for you is I know you get this a lot about how one develops personal style in their work because we all want to get notice and we think that's the way to do it and I'd love to hear your take on that.

Yeah, it's something that comes up a lot when I'm talking to students or, you know, people trying

to get into the industry that style does come up a lot and it for good reason I think you want to stand out somehow and that totally makes sense. I always feel that way too.

But then I have some experiences that I've been through that also sort of keep that

thinking in check a little bit and making sure that people don't dive into style too heavily

and keep their minds open and yeah that project is one of those

experiences because when I was first getting started this was very early in my directing career

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