173. Audience Expansion: How This Brand Saw A 97X Increase In Social Reach By Using Puzzles As A Platform

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 19 December 2022

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy, a modern, elevated jigsaw puzzle brand that supports emerging female artists around the world. Jiggy has been featured on Shark Tank, Oprah’s Favorite Things and won over many celebrity fans. You’ll walk away with new ideas for how you can expand your customer base by reaching new audiences in the most unexpected places. Connect with Kaylin: https://jiggypuzzles.com/ Instagram @jiggypuzzles Facebook: https://www.facebook.com/jiggypuzzles TikTok: https://www.tiktok.com/@jiggypuzzles If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

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1:06.9	You're listening to Cubicle to CEO, episode 173. Can puzzles be an effective marketing strategy?
1:11.6	This CEO thinks so. Today's case study takes us behind the scenes of a creative partnership between country music star Casey Musgraves and a startup jigsaw puzzle company
1:16.6	that led to a 97 times increase in social reach for the brand. Here to share how she uses
1:22.4	puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy,
1:29.0	a modern elevated jigsaw puzzle brand that supports emerging female artists around the world.
1:34.5	Jiggy has been featured on Shark Tank, Oprah's favorite things, and won over many celebrity fans.
1:40.4	You'll walk away with new ideas for how you can expand your customer base by reaching new audiences
1:45.6	in the most unexpected places. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin.
1:55.7	I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue
2:02.3	by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs
2:07.6	and CEOs who share one specific strategy that successfully grew their business revenue.
	...

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