1723 Flat at $2.5m/Year And Totally Happy Helping MidMarket Companies With Their CRM
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 12 April 2020
⏱️ 20 minutes
🧾️ Download transcript
Summary
I started in the Internet Marketing space in 2000, when I co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, we grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, I launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.
In 2017, I had the opportunity to write and publish, CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, I cover strategies and tactics that help businesses design and implement a successful CRM strategy.
Transcript
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| 0:00.0 | Hey guys, I'm recording this here on April 5th. It's Sunday. Everyone's trying to survive the crisis. |
| 0:04.7 | Quick note to you guys, we are moving. You know, you used to delay these episodes by, you know, |
| 0:09.5 | four to eight months after we recorded them in terms of releasing them on the podcast. |
| 0:13.1 | We've changed that. A lot of these interviews you're going to hear over the next many months are |
| 0:16.1 | going to be ones we recorded only days prior. We think that's a smarter way to run the show. I've made the change. |
| 0:21.9 | So expect more urgent information coming out. Secondly, I am getting destroyed on iTunes reviews |
| 0:27.4 | by these people that say Nathan's rude. He's hard hitting. Blah, blah, blah, blah. Which, by the way, |
| 0:32.1 | I am. It's part of my style. It's what works. The problem is people that love that style never |
| 0:36.5 | take the time to go leave a five-star review. So I only get one-star reviews on iTunes. And right now there's a streak of one-star |
| 0:43.0 | reviews that is driving me crazy. It would mean the world to me, guys. If you're loving the show, |
| 0:47.5 | you love how direct I am, you like the style, if you go leave a review on iTunes now. If you do that and tweet it to me, text it to me, |
| 0:56.2 | email it to me, whatever you want, I'm going to reply with a very special surprise. I think |
| 1:00.0 | a lot of you guys will really like. It is heavy, heavy data oriented. All right. So I appreciate that. |
| 1:04.5 | Thanks, guys. Enjoy the show. Green Rope. Again, helping nonprofits, small businesses, |
| 1:10.6 | and more so today, even higher enterprise-related |
| 1:12.9 | customers. |
| 1:13.4 | 3,000 paying customers, paying caught between 70, 7,000, up to 250 bucks per month. |
| 1:18.8 | He's growing the company nicely, right? |
| 1:20.5 | It's a bootstrapped company, great business that generates cash flow and creates 20 good-paying |
| 1:25.4 | jobs, doing about 2.5 million bucks per year in terms of |
| 1:27.9 | run rate. |
| 1:29.4 | Hello everyone. |
... |
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