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SaaS Interviews with CEOs, Startups, Founders

1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 11 April 2020

⏱️ 21 minutes

🧾️ Download transcript

Summary

Knak is the first email creation platform built for enterprise teams. We empower marketers, writers, and designers to collaborate and create beautiful, responsive, on-brand emails quickly - no coding required. Knak integrates with the most popular marketing automation platforms, including Marketo, Eloqua, and Salesforce Marketing Cloud.

Transcript

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0:00.0

Hey guys, I'm recording this here on April 5th. It's Sunday. Everyone's trying to survive the crisis.

0:04.7

Quick note to you guys, we are moving. You know, you used to delay these episodes by, you know,

0:09.5

four to eight months after we recorded them in terms of releasing them on the podcast.

0:13.1

We've changed that. A lot of these interviews you're going to hear over the next many months are

0:16.1

going to be ones we recorded only days prior. We think that's a smarter way to run the show. I've made the change.

0:21.9

So expect more urgent information coming out. Secondly, I am getting destroyed on iTunes reviews

0:27.4

by these people that say Nathan's rude. He's hard hitting. Blah, blah, blah, blah. Which, by the way,

0:32.1

I am. It's part of my style. It's what works. The problem is people that love that style never

0:36.5

take the time to go leave a five-star review. So I only get one-star reviews on iTunes. And right now there's a streak of one-star

0:43.0

reviews that is driving me crazy. It would mean the world to me, guys. If you're loving the show,

0:47.5

you love how direct I am, you like the style, if you go leave a review on iTunes now. If you do that and tweet it to me, text it to me,

0:56.2

email it to me, whatever you want, I'm going to reply with a very special surprise. I think

1:00.0

a lot of you guys will really like. It is heavy, heavy data oriented. All right. So I appreciate

1:04.1

that. Thanks, guys. Enjoy the show. Building knack.com founded back in 2015. They're now

1:10.2

serving between 100 and 600 customers,

1:12.5

mainly more enterprise now than they were three or four years ago.

1:15.3

He's built this company completely bootstrapped

1:17.3

with these customers paying anywhere between call it $6,000 ACVs,

1:21.3

all the way, way north of that as they've moved more towards enterprise.

1:25.0

The virus is impacting them.

1:26.0

The Adobe Summit is really where they get a lot of their new customers, connect new customers. That's obviously canceled, but they're

1:30.4

still looking to scale our team of 25 people, eight engineers, three quota carrying reps, again,

...

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