172: How to Pivot Your Brand Without Losing Your Audience
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 31 August 2021
⏱️ 37 minutes
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Summary
In today's episode, we're talking about something that a lot of entrepreneurs might encounter at one point or another in their business career- pivoting.
Let's face it. People change. Our interests change. Our lives change. And sometimes that means our businesses have to change with it.
Knowing HOW to navigate a change of direction in your business can be tricky. It brings up questions like "What if people don't like the new direction I'm going in?", "How can I pivot without losing my followers?", and "How can I serve 2 audiences at the same time?"
Well, today we're tackling the big question on pivoting and going into all those nitty-gritty questions to help YOU navigate a business or brand pivot.
We have both done it with our photography businesses into business coaching, and multiple other things so we have LOTS of nuggets for you.
Show notes: https://theheartuniversity.com/172-how-to-pivot-your-brand-without-losing-your-audience
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Transcript
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| 0:00.0 | You're listening to The Heart and Hasl Podcast. We are your hosts Evie Rup and Lindsay Roman. |
| 0:05.3 | Welcome back to the show, Party People. We hope you are having a fantastic day. |
| 0:11.0 | If you haven't yet, hit that subscribe button and take two minutes to leave a five-star review on Apple Podcasts. |
| 0:16.0 | It helps us know what type of content you love seeing from us most and it really helps us get in front of new eyes as well. |
| 0:23.0 | Now in today's episode we are talking about something that a lot of |
| 0:26.2 | entrepreneurs might encounter at one point or another in their business |
| 0:29.1 | career. That's right, pivoting. Because let's face it, people change, our interests change, |
| 0:35.2 | our lives change, and sometimes that means |
| 0:37.5 | our businesses have to change with it. |
| 0:40.1 | But knowing how to navigate a change of direction in your business can be tricky. |
| 0:44.1 | It brings up questions like, what if people don't like the new direction I'm going in? |
| 0:48.4 | How can I pivot without losing my followers in my audience? |
| 0:51.3 | How can I serve two audiences at the same time? Well today we |
| 0:54.9 | are tackling the big question on pivoting and how all of that works together in |
| 0:59.8 | the nitty gritty questions so we can help you navigate a business or a brand pivot. |
| 1:05.2 | Now both Lindsay and I have done it with our photography businesses into coaching and |
| 1:08.9 | multiple other things so we have lots to say on this. If you are ready for it let's dive on in. You're listening to the Heart and Hustle Podcast with Evie Rup and Lindsay Roman, |
| 1:26.2 | two photographers turned entrepreneurs and founders of the Heart University. |
| 1:30.4 | If you're a creative entrepreneur or a motivated dreamer wanting to make the most of your life, this |
| 1:35.4 | podcast is for you. |
| 1:37.4 | Each week, Evie and Lindsay bring you actionable tools to up-level your business and life. So if you're ready to step out to the plate and pursue your God-given potential, |
| 1:46.0 | you're in the right place. |
... |
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