1717: Why Before & After Pictures Are Bullsh*t
Mind Pump: Raw Fitness Truth
Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge
4.8 • 12.6K Ratings
🗓️ 30 December 2021
⏱️ 43 minutes
🧾️ Download transcript
Summary
In this episode, Sal, Adam & Justin detail why before & after photos should be eyed with suspicion.
- The origins of the before & after photo. (1:40)
- The psychology behind why the formula works. (4:00)
- Why Mind Pump doesn’t use before & after photos. (6:23)
- Five Reasons Why Before & After Pictures Are Bullsh*t.
- #1 – Sell the visual, rather than the full story. (8:10)
- #2 – Preach the outcome, rather than the journey. (13:13)
- #3 – Encourage people to compare themselves to others. (17:47)
- #4 – Pray on your insecurities and sell you the solution. (21:14)
- #5 - The most consistent results DO NOT happen in 30 days. They come much later. (25:49)
- Breaking down SHREDZ and how they manipulated their transformation photos. (30:42)
- How to manipulate the pump to sell your product. (36:34)
- Why Mind Pump encourages you to unfollow anyone using their body to motivate you to get into better shape. (41:04)
Related Links/Products Mentioned
- December Promotion: MAPS HIIT and MAPS SPLIT 50% off! **Promo code “DECEMBER50” at checkout**
- Visit Paleo Valley for an exclusive offer for Mind Pump listeners! **Promo code “Mindpump15” at checkout for 15% discount**
- The Key to Fitness Success is Self-Love – Mind Pump Blog
- Workout Because You Love Yourself Not Because You Hate Yourself – Mind Pump Blog
- SHREDZ CEO FIRES DEVIN PHYSIQUE AFTER PHOTOSHOP SCANDAL
- Mind Pump #892: Rich Gaspari
- Mind Pump Podcast – YouTube
- Mind Pump Free Resources
People Mentioned
- Rich Gaspari (@richgaspari) Instagram
Transcript
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| 0:00.0 | If you want to pump your body and expand your mind, there's only one place to go. |
| 0:06.0 | MIND, MIND, MIND, MIND, MIND, MIND, with your hosts. |
| 0:09.0 | Salda Stefano, Adam Schaefer, and Justin Andrews. |
| 0:13.0 | You just found the world's number one fitness health entertainment podcast. |
| 0:16.0 | This is Mind Pump right in today's episode. |
| 0:18.0 | We talk about before and after pictures that are used to market fitness products and programs |
| 0:24.0 | and why they're all baloney, while they're all crap, and why we don't use them. |
| 0:29.0 | We actually give you five reasons why we don't use before and afters, and why they fly in our integrity's face. |
| 0:35.0 | Can't do it. |
| 0:36.0 | Now, this episode is brought to you by Paleo Valley. |
| 0:39.0 | They make some of the best Paleo-based supplements around. |
| 0:42.0 | Now, one of my favorites is their bone broth protein. |
| 0:45.0 | There's literally no other ingredients in this protein powder. |
| 0:48.0 | It's the most unprocessed protein powder I've ever had. |
| 0:50.0 | It's natural as heck, unflavored, just bone broth, super easy on the gut. |
| 0:56.0 | They also have grass-fed and grass-finished beef sticks. |
| 0:59.0 | They're delicious on the go snacks, and much more. |
| 1:02.0 | Many, many products, all excellent. |
| 1:04.0 | You got to go check them out. |
| 1:06.0 | Head over to paleovali.com-flour-slash-mind-pump. |
| 1:09.0 | Use the code Mind Pump 15 for 15% off your first order. |
| 1:14.0 | Also, we only have two days left for our December special maps hit. |
... |
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