company is called, again, better software, really software to help you run your franchise more

effectively. Steve's been in the business for decades, built the software for himself to start.

Now, 4,000 locations using him paying 100 bucks a month, north of 400 grand per month in revenue,

up about 50% year over a year from 300 grand a month just about a year ago when he bought the company back.

1.2 million raised. And in terms of churn in economics, 3.2% monthly churn expansion on the bigger

cohort, it's about 20% year every year. CAC has spent about 300 bucks to get a new location.

So a three-month payback period as they look to scale.

Hello, everybody. My guest today is Steve Cody. He is a serial entrepreneur. He lives and

breathes franchising. He started several local and national successful businesses in the technology, rental, service, e-commerce and retail markets, which have generated hundreds of millions in sales. He identifies the creation of B-Pro, which is, again, better software as the main contributing factor to his success in franchising his businesses. Steve, are you ready to take us to the top?

Absolutely. All right. When I hear franchises and I hear process, I think engineering. Do you have an engineering background?

No, no. Actually, uh, left school in, uh, in grade 10, uh, was very dyslexic. My grandfather

had saved $1,200. So I used that money and I bought a, uh, a ladder, a squeegee in a bucket and

started a window cleaning company. Interesting. And, uh that money and I bought a ladder, a squeegee in a bucket and started a window

cleaning company. Interesting. And how about I do? Oh, really well. So it's still around today.

It's been through two different owners. We ended up being the largest in our city.

Move from that, got into swing stage rentals. Then we opened up a scaffolding rental company.

Then we became a JLG dealer, a lift company, sold that to Hertz. What year was that? That had been 20 years ago.

Yeah, it had been a while ago. So that's kind of when the kind of, when all the different rental

companies started

merging. We sold our lift company and our Bobcat dealership to Hertz, took a year off,

got into the party rental business. My mom was getting married. Sorry, Steve. What was the sale price

on that?

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