Launch his company in 2015, Be Pretty, hopes over 3,500 salons manage their business,

has started in Chile by visiting 200, signed up 20 of them as VIP clients.

Again, now has 3,500 salon customers.

They pay about 80 bucks a month, doing $280,000 per month in revenue.

That's up 3x year over a year.

They're doing about $95,000 per month just a year ago.

They are burning capital, burning about $100,000 per month just a year ago. They are burning capital, burning about $100,000 per month.

They've raised $4 million, hoping to close another $5 million here in the next couple of months.

Team of 57 in Chile and other remote locations moving aggressively into Mexico.

In terms of economics on the customers, 18% annual logo churn, they spent about $125,000 to get a new paying customer with a two-month payback period.

Hello, everybody.

My guest today is Alvaro Lauren Aga.

He's an experienced founder and with a demonstrated history of working in the health

wellness and fitness industry.

He's skilled in negotiation, business planning, sales, entrepreneurship, and public speaking

with strong business development professional background and a bachelor's of BA focused in

international business now building his company called B Pretty. All right, Alvaro, are you ready to

take us to the top? Yeah, let's go. All right. So what's be pretty do? Is it a software company?

Yeah, so, well, we are a marketplace for beauty services, but with a huge focus on our software for our beauty salons.

Okay. Do you charge fees on one side of the marketplace as a SaaS model or no?

Exactly. Yeah. We have the SaaS model where we charge a fixed fee to all of our beauty salons

in order for them to use the SaaS. Okay. So beauty salons or who you're kind of monetizing and how many beauty salons in order for them to use the SaaS.

...