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SaaS Interviews with CEOs, Startups, Founders

1700 How A Bootstrapped $3m Revenue CEO Plans to Handle Virus, Potential Cashflow Issues

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 20 March 2020

⏱️ 20 minutes

🧾️ Download transcript

Summary

Steve is the founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve was Google Enterprise's Top Sales Executive in 2009. In 2012, Steve founded Badger Maps, a software company that helps Field Sales People optimize their routes and schedules to save time and be on time so they can sell more. Steve is also the host of the Outside Sales Talk podcast where he interviews industry experts on their top sales tips.

Transcript

Click on a timestamp to play from that location

0:00.0

Badger Maps, they've added about $100,000 in MRR over the past call it year and a half,

0:04.8

doing $350,000 per month in revenue, but they sell to field sales reps and reps are not selling

0:10.2

right now because of the virus and we're worrying about cash in the bank and burn and Steve has

0:14.0

done a good job raising some debt capital to make sure that he's able to kind of get through

0:17.6

this time. Also planning for when customers email in and ask for things like, you know, pause the account or even cancel the accounts and what his response times look

0:25.0

like so far over the past call it week, two, three weeks, only about $1,000 in MRR loss that

0:29.9

of his $350,000 a month base. Hello, everyone. My guest today is Steve Benson. He's the founder and

0:35.3

CEO of Badger Maps. After receiving his MBA

0:37.6

from Stanford, he was Google's Enterprise top sales executive in 2009. You can tell because he has

0:42.2

perfected that wave. In 2012, Steve founded Badger Maps, a software company that helps field salespeople

0:48.1

optimize their routes and schedules to save time and be on time so they can sell more. Steve,

0:53.5

ready to take us to the top?

0:55.5

Let's do it. All right, I'm not going to beat around the bush or anything here, right? So last

0:59.1

time you came on the show, you shared, you broke about $3 million in ARR. You know, you were serving

1:03.6

7,500 customers. I believe those are actual salespeople inside of companies. So those are your

1:09.1

total, that's your user base. But it's to help them do field sales.

1:12.4

No one's driving around doing field sales right now.

1:14.7

As a software CEO, how are you responding to the virus?

1:18.7

Well, you know, so I think that we're one of those companies that will be affected by this because

1:25.7

of the service that we provide, you know, helping field salespeople go and meet their customers.

1:32.4

So dentists, for example, right now aren't, they're probably not buying a lot of new fake teeth or new tools or new medical devices.

1:40.0

And so our customers, the people that go and sell that dentist, that type of stuff, they probably don't, they're not getting meetings.

...

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