Welcome back to State of the Workflow. My guest this time is Simone Yetch. Simone is an inventor,

who I first came across many years ago making truly wild projects on YouTube, and she has since

gone on to create her own product studio, Yetch Studio. I really respect the work that Simone does,

and also how well she communicates what she makes and what she is interested in.

On this episode, I wanted to follow Simone's journey for how one of her ideas becomes a physical

thing. I want to look at the systems and the processes that she has in place to go from an idea

to reality. I really hope you enjoy this episode.

Simone, I want to get started by asking, what do you consider to be the most important

device that you use to get your work done? I mean, it's hard to compete with a computer,

as boring as that is. But in terms of tools in my workshop, I would probably say my laser cutter for

like rapid prototyping. I'm more interested in talking about your laser cutter than your

computer. Yeah. No, I figure it's such a boring answer where you're like, okay, but if I actually

could only pick one thing, obviously, it would be my computer. But yeah, the laser cutter or the

CNC is probably what I reach for the most.

Why a laser cutter?

Like what makes that better than say like a 3D printer or something for people like me who

don't really know exactly what you would do with it?

I mean, a 3D printer is great, but the end product that you're going to get,

depending on your 3D printer, is still going to be plastic.

Sure. And I don't like plastic things, but what's cool with the CNC and with the laser cutters,

you can make things out of wood or even metal.

I mean, my process is very CAD-based.

...