Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.

And now, here are your hosts.

Welcome to this episode of The How of Business.

This is Henry Lopez, and my guest today is Dustin Matthews.

Dustin, welcome to the show.

Henry, I'm excited. Thanks for having me on. I'm excited to have you. Dustin, as he describes himself, is a family man, an entrepreneur, a speaker, an author, and a tennis enthusiast, although with a

recently newborn, you probably don't get much time for that these days, I'm suspecting.

That's right.

So he's also a sought after by, or shot after rather, by the biggest names in business to monetize their message, mission, or movement.

Dustin is a business builder and a marketing expert and the mentor and coach to the stars.

Dustin is the co-founder of Speaking Empire, the destructive,

something like that, disruptive company in the leadership and education space,

whose chief mission is advancing the human race by empowering

leaders to communicate powerfully, unlock their fullest potential, and ultimately step into

their greatness. That's a lot said there. But that's really what we're going to get into in this

episode is how we can unlock that power that we all have by communicating more effectively.

Dustin is the author of many bestselling books and has shared the stage with athletes,

business celebrities, and Titans of Business.

His latest books, which we are going to dive into,

his latest book,

which he co-authored with Dan Kennedy,

is a no BS guide to powerful presentations, how to sell anything

...