Today's guest sells over $20 million in e-commerce with a big chunk of that coming from Latin American countries and marketplaces you might not have heard of such as Mercado Libre.

What tan cool is this?

Demasiodo cool, I think. Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrehearsed, organic conversation

about serious strategies for serious sellers of any level in the e-commerce world. This is, like I said,

the serious sellers podcast. Oh, in Spanish, the podcast of Los Vendadores Serios. We're going to have

like a spanglish a little bit episode today because I've got Alexe. Is that, am I pronouncing it right? Yes, Alexei. Alexei's. All right. So Alexei's, first of all, I asked you this before. But what is the origin of your name? So I'm from Latvia. It's a small country that used to be part of the Soviet Union. Now it's part of the Europe Union. But my original name is Alexei, which is a Russian name. So I speak Russian. My roots are from Russia. Wow. So I could be like Buenos Dias or I could be D'Obreutro and you'd be good either way, huh? Yes. And my father is Cuban. So that's my, that's why my last name is Leo. So I have a,

have a quiet mix. I love it. I love it. Now, today we're going to be talking about, you know,

speaking of Latin America, a lot of options for, for sellers to, to sell outside of the US or

or the opposite way. Maybe we have some listeners

who are in, you know, South America, in Latin America, and they're interested in selling

in the U.S. I know you have a lot of experience going both ways. But the very first thing I like

to do when I have a new guest for the first time is I like talking about their origin story,

you know, like their superhero origin story. So you had mentioned you were, were you born and

raised in Latvia? Yes, I was born and raised in Latvia. I came to to Miami when I was

17. I didn't know Spanish, neither English. I learned both of them here in Miami. And I graduated from

high school here. I ended up like two last years. Then I went to Miami State and then FIU,

I graduated and major in finance and real estate. And I was always wanted to have my own company.

And I decided to partner up with two of my college friends.

And we basically opened a website, Shopify store, to sell vitamins and supplements.

This was right out of college?

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