#170 Lori Bitter: Boomer Business Summit 2018
The Not Old - Better Show
Paul Vogelzang
5 • 1.8K Ratings
🗓️ 17 February 2018
⏱️ 13 minutes
🧾️ Download transcript
Summary
Lori Bitter: Boomer Business Summit 2018
ASA: 2020 View - Your Blueprint for the Longevity Economy
As part of our special series for the American Society on Aging our guest today on the Not Old Better Show is Lori Bitter.
Lori Bitter is an expert on aging and the mature consumer. Lori Bitter is a strategist, analyst, research leader, and the former president of advertising giant, J. Walter Thompson’s Boomer division, JWT BOOM. Lori Bitter co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging event in San Francisco.
My thanks to our guest today, Lori Bitter, who co-produces The What’s Next Boomer Business Summit, held this year at the American Society on Aging’s event in San Francisco, and is part of the ASA’s “2020 View: Your Blueprint for the Longevity Economy.” More information about the Boomer Business Summit, Lori Bitter, her book “The Grandparent Economy,” and the event coming up March 28, 2018, is available at our web site: NotOld-Better.com
Transcript
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| 0:00.0 | Welcome to the The Whole Better Show on your host, Paul Vogelzer. |
| 0:12.5 | As part of our special series for the American Society on Aging, |
| 0:16.0 | our guest today on the Not Old Better show is Lori Bitter. |
| 0:19.8 | Lori Bitter is an expert on aging |
| 0:22.4 | and the mature consumer. Lori Bitter is an expert on aging and the mature consumer. |
| 0:24.1 | Lori Bitter is a strategist analyst research leader and the former president of advertising |
| 0:29.2 | giant Jay Walter Thompson's Boomer Division, JWT Boom. |
| 0:33.9 | Lori Bitter co-produces the What's Next Boomer Business Summit |
| 0:37.9 | held this year at the American Society on Aging Event |
| 0:41.0 | in San Francisco. |
| 0:42.7 | The event is called the What's Next Boomer Business Summit and we try to emphasize that |
| 0:49.1 | what's next because each year we try to bring companies and people to the forefront who are really |
| 0:57.3 | on the cutting edge of what's happening in this space. |
| 1:00.9 | That of course is Lori Bitter, our guest today on our special series for the American |
| 1:04.3 | Society on Aging. Today's show is about the Boomer Business Summit and is part of ASA's |
| 1:10.4 | 2020 view, your blueprint for the longevity economy, so join me in welcoming to the |
| 1:15.6 | not all better show via Skype, Lori Bitter. |
| 1:18.8 | It is such a pleasure to speak with you. |
| 1:20.6 | Welcome to the show. |
| 1:21.6 | Thank you. Glad to be.... Well the Boomer Business Summit is coming |
| 1:25.6 | up and as we are highlighting many of the American Society on Aging events, the Boomer Business |
| 1:32.2 | Summit is March 28th, kind of right there in the middle. |
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