170: Let My People Go Surfing by Yvon Chouinard | Book Club with Kathleen Sheppard, Tiller Swim

ECO CHIC

Cloud10

Natural Sciences, Arts, Fashion & Beauty, Society & Culture, Science

4.7 • 641 Ratings

🗓️ 11 March 2022

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re breaking down the golden standard manual of ethical entrepreneurship: Let My People Go Surfing: The Education of a Reluctant Businessman by Patagonia founder Yvon Chouinard. We read this month with Kathleen Sheppard, founder of sustainable swimwear and activewear line Tiller. We discuss fundraising (her two super successful Kickstarter campaigns!) and what we learned from the handbook on knowing your consumer, crafting quality products, and corporate commitments to planet over profit. We’re sponsored today by: betterhelp.com/ecochic oseamalibu.com with code ‘ECOCHIC’ Find me on: Instagram @ecochicpodcast + @lauraediez, on Facebook, Twitter, and now TikTok. The post 170: Let My People Go Surfing by Yvon Chouinard | Book Club with Kathleen Sheppard, Tiller Swim appeared first on ECO CHIC. Learn more about your ad choices. Visit megaphone.fm/adchoices

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0:59.6	Hey y'all, welcome back to Eco Chic. My name is Laura Diaz. Always good to have you here. I hope you're
1:07.6	doing really well today. We have a book club episode today. We're hosting a
1:11.6	book club discussion with Kathleen Shepard, founder of Tiller Swim, on Let My People Go Surfing,
1:17.4	The Education of a Reluctant Businessman by Yvonne Schoonard. Evon Shunard is the founder of Patagonia.
1:24.0	And Let My People Go Surfing is a really golden standard handbook in the space of
1:30.6	conscious ethical planet-forward business. It is an incredibly well-respected guide to how to
1:37.8	operate a business with the planet in mind. A lot of people have recommended this book to me.
1:43.3	Kathleen said that it had been on
1:45.0	her reading list for years. And when I announced this book as our book club pick, I actually had
1:50.9	quite a few people in my real life telling me about how they had read it in college or how they
1:55.5	were assigned to read it in school in some way or how they had been recommended it by a boss or a
2:00.5	mentor. So this was a book that I was
2:03.3	really, really excited to read and have a conversation about because it is such a golden standard,
	...

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