Blake Lange, Cloudwell, back in 2012 to help manage your closet today.

Got about 10,000 paying customers, $8 a month, about a million bucks in terms of run rate.

They're flat, though, as they pivot to a brand with big retailers and then sell consumer data around clothing back to the retailers over the long term once they get

scale.

Hello everyone.

My guest today is Blake Smith.

He's the founder and CEO of Cladwell, a digital closet manager.

Cloudwell's goal is to manage the world's closets by helping people to do more with less.

The company resides at the intersection between math and art, much like Blake, who used his background in computer computational mathematics as a hedge fund

analyst before joining the founding team of an agency that produced movies for Walmart,

P&G, and many other Fortune 500 brands.

In addition to Cloudwell, Blake and his wife Chandler raised and homeschool for kids.

Blake, are you ready to take us to the top?

Let's do it.

All right, so help us understand how Cloudwall works.

Yeah.

Yeah, so it's based on a really simple thesis,

which is that when you look at the retail industry,

number two largest industry on Earth,

number two, only to the oil industry.

One in six human beings works in it.

And what we found is that it's pretty much all obsessed about getting, what are you going

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