Welcome, I'm your host Greg McEwan, and I'm here with you on this journey to learn.

Many entrepreneurs fall in love with their products, services and ideas, but according

to my guest today, this is wrong.

What Erie Levine argues is that you have to fall in love with the problem not the solution.

Erie Levine is a passionate entrepreneur, unicorns, companies that reach a valuation of

more than a billion dollars a rare, but Erie is built too.

He's the co-founder of Waze, which is the world's largest community-based driving traffic

and navigation app, with more than 700 million users to date, and which Google acquired for

more than a billion dollars.

In part two of our conversation today, he reveals the formula that drove these companies

to compete with industry veterans and giants alike.

By the end of this episode, you will be able to be more relevant and valuable to your

customers than your very best competitors.

Let's begin.

And if you want to learn faster and understand more deeply today's episode, then teach one

idea that you're here today with one other person within the next 24 to 48 hours.

This episode is sponsored by Factor Meals.

The season is a bit ironic, I think, because on the one hand, it's a time that can be peaceful,

rejuvenative, inspirational as it helps us to think about higher, better things.

And at the same time, it can become reactive.

It can be the busiest time of the year, and in that intensity, it can be hard to eat in

a healthy way, and perhaps you're looking for a way to be able to eat a nutritious,

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