joined up with his co-founder back in 2015, taking advantage of kind of a programmatic approach

to OTT advertising. These are through Sling, Roku, these kinds of platforms, maybe soon Netflix

and Hulu as well. Again, adding a data layer to these placements. They have fixed costs in the form

of placement fees with these guys. They make their margin essentially on their targeting

capabilities. They've raised $4.5 million in capital, currently raising another seven last year.

Sorry, in 2017, sorry, in 2016, actually, reached 25,000 users, 1.5 million in volume going

through their platform.

That's gross revenue.

Hello, everyone.

My guest today is Achilles LaGrov.

He is the founder and product leader at Brandzuka.

He develops and scales web services that disrupt and delight in addition to building teams

that create and create the space for people to deliver extraordinary results and develop

product market fit. He writes for publications like Ad Age, Dow Jones, and speaks regularly

on subjects ranging from entrepreneurship and

ad tech to agile and product development practices for organizations such as Stanford and

IDO. All right, Achilles, are you ready to take us to the top? Absolutely. All right, so tell me more

about Brandzuka and also the revenue model. Is it an agency or a SaaS model? Yeah.

So, uh,

Brancuka is a video advertising platform that is for the first time unlocking the crown

jewel of advertising.

And that is the TV screen.

...