Braes helping, helping big brands really understand customer engagement, simplifying it.

Formerly App Boy, you know, call it $30 to $35 million run rate a year ago, now growing, call it $5 million-ish per month.

That's from 600 enterprise customers paying north of $100,000 ACVs.

Founded in 2011, Bill was the co-founding CTO, took over as CEO about two years ago. Today, there are about

300 people, 170 million bucks raised to drive that growth.

Revenue return, or sorry, net revenue retention. Again, a little south of call 140%. So healthy

expansion revenue. Totally healthy, depending on the archetype between a 16 and 24-month

payback period as they look to scale. Hello, everybody. My guest today is Bill Magnuson.

He's the CEO and co-founder of Braise, formerly App Boy.

Bill's humanizing connections between brands and customers at a global scale.

By streamlining customers past, present, and future data in an interactive feedback loop,

Braise allows brands to take immediate actions on insights, creating personalized messaging experiences.

Bill, are you ready to take us to the top?

Absolutely.

All right, so tell us about the company.

What's company do and is it a pure play SaaS company?

Yeah, so Braise is SaaS company.

You know, we sell technology.

We sell the platform.

At our core, what we're trying to do is help people form better relationships

with their customers through a customer engagement platform. We've really built Brays to be the

backbone of customer engagement for people as they're looking to run more sophisticated strategies,

...