168. VICKEN ARSLANIAN (COMMODITY) ~ Niche is a Mindset, oh and, ORRIS IS BACK!
Perfume Room
Emma Vernon
4.9 • 618 Ratings
🗓️ 18 March 2025
⏱️ 30 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
HAPPY FRAGRANCE WEEK! Enjoy a catch-up with past guest, Vicken Arslanian. As CEO of three flourishing fragrance companies—Europerfumes (the leading US niche perfume distributor), Twisted Lily, and Commodity—Vicken is, bar none, one of the most interesting, successful, and busiest(!) leaders in the industry.
Today, he's back with brand-new pipin' hot takes, personal family stories, and of course, the news we've been waiting on for three years to hear: COMMODITY ORRIS IS BACK (for now).
NOW-APR 8, buy Commodity Orris:
https://commodityfragrances.com/pages/coming-soon-editions
FRAGS MENTIONED:
Essential Parfums, Estee Lauder Pleasures, Le Labo Another 13, Escentric Molecules, Mugler Angel, Commodity Milk, Tom Ford, Commodity Orris, YSL Rive Gauche, JHAG, Thompson Ferrier, Rigaud Candles, Commodity Juice, Issey Miyake L'Eau D’IsseyÂ
LISTEN TO VICKEN’S 1st EP: rb.gy/6tb3cp
FOLLOW: @commodity
Unfortunately tix for the Orris event are now sold out.
To be the first to know about future events, subscribe below:
Transcript
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| 0:00.0 | Welcome to the perfume room and happy fragrance week. |
| 0:14.4 | Did you know that it is technically fragrance week? |
| 0:16.5 | Technically, it's actually fragrance month, which I just learned. |
| 0:19.2 | Otherwise, I obviously would have mentioned it sooner. |
| 0:21.9 | But right now is fragrance week. |
| 0:23.7 | If you are listening to this episode on the day that it comes out, March 18th, Tuesday, |
| 0:27.9 | fragrance week kicked off yesterday, and it goes until Sunday, March 23rd. |
| 0:33.0 | And on Friday, March 21st, it's the official holiday. |
| 0:40.6 | Friday, March 21st is Fragrance Day. |
| 0:44.0 | Yep, there is a day just for us. |
| 0:48.7 | So how can you listening to this celebrate Fragrance Day and Fragrance Week? |
| 0:50.1 | The answer is simple. |
| 0:52.0 | Enjoy fragrance. |
| 0:55.4 | Share your favorite perfume with someone you love or someone you hate. |
| 0:57.2 | Explore a new scent. |
| 1:01.5 | Go to your local perfume store and try some new releases or something you haven't smelled. |
| 1:03.2 | Smell fragrance in the air. |
| 1:08.3 | Just take like a mindful scent walk and think about the smells of nature and people who pass you. |
| 1:12.8 | Anything that you do to cultivate joy around scent is the perfect way to celebrate this holiday. And of course, more specifically, if you are in the greater |
| 1:18.6 | New York City area, we can celebrate together. I have two fun events this week. One of them is |
| 1:24.6 | happening actually tonight on the day this episode airs, and you can find |
| 1:27.9 | more details about it on my Instagram and on my substack. And another is happening this Friday on |
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