On today's episode, we have PPC Talk with Vince.

We're going to go over all of the latest and greatest PPC strategies, including sponsored display and other new things just made available on Amazon.

How cool is that?

Pretty cool, I think. Hello, everybody and welcome to another episode of the Syria Sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted,

and unrehearsed, organic conversation about serious strategies for serious sellers of any level

in the e-commerce world.

And we've got another episode of PPC talk that we do every few weeks.

And it's great to invite back our product manager here at

Helium 10 for our PBC platform ads. Vince, how's it going? Pretty good. How are you, Bradley?

I'm doing just delightful. Now, right off the bat, you didn't know I was going to do this, but

you know, for those of you, Vince is laughing now because every time we do something, he'll send me a Slack message. Bradley, what are you going to ask me today? I'm like, Vince, you know how I roll? I don't practice anything. I just like surprise you. So just right off the bat, real quick. This is not going to be the 30 second tip, but what's just something, what's a word around the water cooler about something that's like really

working well the last couple of months in the PPC world?

Really working well.

Honestly, really just paying attention to your campaigns and your search terms is what

has actually been the constant proven, the consistent proven.

Now, I don't know, I didn't say this for 30 seconds, but for any of you who might not know

this, you can now do AISNs as negative in your auto campaigns.

So this is huge.

So typically what you'd have to do in looking through your search terms

for your auto campaigns is find those little a-ins to start with the letter B. They're 10 digits

long. Everyone's seen them if you've gone through your search and reports. Unfortunately,

...