Today's episode of Control Lock Delete is with the brilliant co-founder of Truva, Alex Loizu.

If you haven't heard of Truva, it helps independent retailers find online customers

to drive them into physical stores and also help smaller stores thrive online and

discover new customers. I absolutely love using Trever. I just find it so fun, it's like Pinterest

but you just get to find all these amazing homewares and buy them from independence.

It helps me discover new shops and products and it genuinely makes me feel a bit more back in control of what I'm buying and also feeling good

that I'm buying things that are slightly unique hidden gems rather than the same

old department stores with the same old stuff. With Black Friday buzz still happening and

also Christmas just around the corner I thought it was probably a good time to

celebrate independent stores and get Truva on the podcast to talk about the future of retail.

According to an interview that the Truva founders did with the evening standard,

Truva is an antidote to the Chain-dominated, identicit high streets and busy hard to navigate

websites. It collects and curates everything under one roof from all different shops from

all over the UK that you might not have

discovered on foot. In this episode we discuss the future of shops and

tech, how the High Street isn't dead and why, and the importance of

sustainability and the power we all have as

consumers and how the decisions that we make have major impact. This episode

is sponsored by IZETL. Their mission is to help and fight for small

independent businesses in a world where the giant businesses are taking over.

IZetl cuts down the barriers of entry for people to take part in the economy by offering

innovative easy to use and affordable tools to meet small business needs. They have

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