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SaaS Interviews with CEOs, Startups, Founders

1678 How He Helps 1000 Companiees Measure Straetgy, Bootstrapped, $450k in MRR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 February 2020

⏱️ 12 minutes

🧾️ Download transcript

Summary

After seeing first-hand how bad most organizations are at taking their strategy from PowerPoint to reality, I wanted to see if we could build an affordable technology solution to solve the problem.

Transcript

Click on a timestamp to play from that location

0:00.0

cascade helping people measure their strategy, not only planning, but also the execution.

0:03.9

Over 1,000 customers today paying 400 to 500 bucks a month.

0:07.1

So doing about 450 grand a month right now on revenue up from 200 grand a month just a year ago.

0:12.1

They're currently using SEO keywords like how to write a vision statement to drive most

0:15.4

their organic growth.

0:16.8

They are bootstrap.

0:17.9

So they are operating right at break even, which is obviously a nice place to be 30 people based in Australia.

0:23.2

10% gross revenue churn annually, 30% expansion for 120% net revenue retention.

0:28.9

Too early to talk about CAC at scale.

0:30.7

The sample size just isn't there.

0:32.8

Hello, everyone.

0:33.5

My guest today is Tom Wright.

0:35.0

He's the founder of Cascade Strategy.

0:37.1

After seeing firsthand how

0:38.6

bad most organizations are taking their strategy from PowerPoint to reality, he wanted to see

0:43.5

if he could bring an affordable technology solution to solve the problem to market. Tom, are you

0:47.6

ready to take us to the top? Absolutely. All right, Cascade Strategy. Tell us what the company does

0:53.7

and what's your revenue model.

0:54.8

How do you make money?

0:56.0

Sure.

0:57.0

So it's a B2B SaaS model.

0:59.8

So we have an online SaaS platform called Cascade.

...

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