Dane is now working with over $150 farmers that pay $150 a month.

So doing about $127 grand per month in revenue,

helping them manage and measure and automate and understand the data related to feeding and cattle

and just managing all the head of livestock that they're managing across these farms.

He saw this opportunity after being hyper-focused on really optimization of row crops

back in Silicon Valley. Now launched this company capitalized with $2.7 million bucks in capital,

20 million, sorry, 20 people on the team between Iowa and remote locations, about 5% or less than

5% revenue churn per year, getting ready to add additional products, drive upsells.

And in terms of acquisition, spending about 300 bucks to get a new $150 a month customer, so two-month payback as he looks and doubles down on market adoption via channel

partners.

Hello, everyone, my guest today is Dane Cooper.

He's a PLA co-founder who brings a breadth of experience and vision to performance,

livestock analytics.

He currently owns a progressive agricultural enterprise that consists of raw crops and

livestock based in northern Iowa. Now he's building cattlecrush.com. Dan, are you ready to take it

to the top? Yeah, you bet. All right. So tell us what cattle crush is and what the business model is.

How do you make money? Yeah, so we're a, we're a SaaS platform for the livestock industry.

So we provide a software platform that

livestock operations manage their data on. And tell us again, tell us about like how an average

customer might use you. Are you talking SMB like smaller farms, mid-sized farms or enterprise

scale efforts? Yeah, no, it's it's all the above. You know, initially we worked with a lot of

small, medium size,

...