167. The Secret to Escaping Imposter Syndrome & The Magic of Stories and Sales Conversations with Andrew Coates
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 8 October 2020
⏱️ 51 minutes
🧾️ Download transcript
Summary
If you consistently struggle with imposter syndrome, this is an episode to listen to over and over again. Today, we are with Andrew Coates, trainer at @evolve_strength, host of Lift Free and Die Hard Podcast, and fitness writer for some amazing outlets including T Nation and True Coach. Not only do we give a unique perspective on imposter syndrome but also cover sales and the role of confidence and insecurity.
Time Stamps:
(1:00) T Nation Experience
(3:22) Real Connection and Content
(15:00) Asking People for Favors
(18:34) Everyday Problems
(23:30) Confidence and Insecurity
(27:35) Sales
(37:00) Fiction and Client Talking Points
(43:17) Clique Marketing Principles
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Transcript
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| 0:00.0 | What's up guys? Welcome back to flow state of mind. Aaron and Aaron and I here with a very special guest, Andrew Coates. |
| 0:05.2 | And I'm going to give a brief introduction for those of you guys who do not know Andrew, but this is going to be a massively valuable episode all around marketing in the fitness game and writing as well, but with a long time fitness producer and also a coach. |
| 0:17.7 | He's a blogger, podcast host and renowned marketer in the online coaching space. |
| 0:21.9 | He's also a guest writer for a lot of big name publications, one being T-Nation. And I think |
| 0:27.0 | T-Nation is sort of like the landmark for especially, you know, as coming up, like writers in the fitness |
| 0:31.4 | space. That's like the Mount Rushmore. So it's really cool, you know, to have you here as a guest, and we're excited to chat with you. Yeah, it's great meeting you. Nice to meet you guys. I've been into, well, I've been following both |
| 0:41.2 | you guys for a little while, and Jordan sort of found me online, so I got back into what he was doing. |
| 0:45.4 | It's funny, I'll hit on one point. He recently had John Rom original crew of writers that I kind of grew up on |
| 0:54.7 | reading this and his stuff. He's like, Teenation is not the kingmaker it used to be, but it's still a |
| 1:00.3 | pretty big deal. So it's something I take a great amount of pride in because reading as a gym |
| 1:06.1 | floor trainer, you know, I always thought about this so stratification, these tiers of different fitness professionals. And there was this tier of well-known names, you know, I always thought about these, so stratification, these tiers of different |
| 1:11.2 | fitness professionals. And there was this tier of well-known names, your Eric Cressies, your Ben |
| 1:17.0 | Bruno's, Tony General Quartz, and there's like all of us on the gym floor. And it sort of seemed |
| 1:22.0 | completely unattainable and a pipe dream to even write for them. And then, you know, a couple |
| 1:25.9 | years ago getting to ask to write for them, that was sort of like a dream come true. And I think you are a little generous with just |
| 1:32.9 | how much of a marketer I am. I use that label with people like, you know, Jonathan Goodman would be a good |
| 1:37.4 | example. I usually like writing about, you know, sales marketing, writing stuff on my social media. |
| 1:42.7 | And while I actually don't myself have business or mentorship, my area of interest, |
| 1:50.7 | I do like creating and writing for a group of, and of course, the podcast is geared towards |
| 1:55.6 | fitness professionals, kind of just as a way to give back and engage with those people. |
| 1:59.2 | Like that stuff I enjoy, but it's not like Jordan Science podcast, your guys podcast, where it really does act as a |
| 2:06.1 | marketing vehicle to hopefully encourage people to come in and take a look at your your business |
... |
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