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A Well-Designed Business® | Interior Design  Business Podcast

167: Kelsey Grose - Winner of Best New Design Blog at Design Bloggers Conference 2017

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 19 April 2017

⏱️ 68 minutes

🧾️ Download transcript

Summary

Today’s guest is Kelsey Grose. I sat beside her at the Design Blogger’s Conference and after she won an award, I knew immediately that I had to get her on the show. I’ve been doing a whole series lately with all of the people I met at the Design Blogger’s Conference, so you are going to learn so much from all my guests in this series.    I was even more blown away when I learned that Kelsey has only been in business a year! That blew me away and I knew I had to work with her. So in addition to having the privilege of interviewing her today, I’m pleased   Kelsey Grose is the owner of Farmer’s Daughter Interior. Kelsey is based in Canada and has quickly found a following all over the US as well. She uses a 6 step design process that combines several different design styles. She has a passion for small business and entrepreneurship and she’s here today to share her wisdom with us.    Listen in as Kelsey and LuAnn discuss:   Find out Kelsey’s impression of the Design Blogger’s Conference and see if she had the same experience as LuAnn. In some ways, Kelsey got more than she expected from the conference - find out what exceeded her expectations. Relationships, relationships, relationships - the unexpected benefit of the conference. How a house tour is bringing several bloggers together and allowing them to leverage each other’s audiences through cross promotion. How guest posting on another blog can help promote your own website and business. Ways a new designer just getting their business off the ground can use existing resources online and properly credit the creator, and still build out their own content. How Kelsey is able to look like a seasoned designer with a beautiful blog, but in reality has only been in business a year. The resources that have been useful to Kelsey in getting her business started, plus she’s kind of obsessed with design! The exact steps Kelsey took to get started blogging and building her design business. How Kelsey got a really big kitchen design job as a new designer. A free consultation or a paid consultation? Find out which Kelsey uses. Ways to convert a paid consultation into a paid project. Treat your business like the world is watching you, even if they aren’t yet.     http://www.farmersdaughterinteriors.com

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,

0:05.6

which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?

0:11.1

Big news, right?

0:12.6

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.2

Now, the batch designers exhibit is titled the Underground Library,

0:23.8

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.6

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,

0:43.5

artifacts, and books of black legacy.

0:46.9

In reimagining and repurposing the Andrew Carnegie Personal Library,

0:52.7

badge invites you to examine the power of home libraries

0:56.1

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.3

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.7

the flat panels for the windows. We used a custom design fabric

1:12.5

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a

1:20.0

point to visit this inspired space the next time you are in New York City. The exhibition runs

1:25.5

from November 24 all the way through August 10th, 2025.

1:31.1

So you have plenty of time to get this on your calendar.

1:34.0

We will put links in the show notes.

1:44.0

Welcome to a well-designed business with your host, Luan Nigara.

1:48.4

Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,

1:53.6

and she knows the challenges you face in your interior design business.

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