167: How Rochelle Porter Launched Her Apparel and Lifestyle Brand While Working Full-Time
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 2 October 2019
⏱️ 59 minutes
🧾️ Download transcript
Summary
Today in the guest chair, we have Rochelle Porter, also known as the “Print Queen.” She is a designer who has never met a blank surface she didn’t want to draw on. But, she nearly abandoned the idea of being a designer when she learned of the unethical labors practice in the fast fashion industry. After learning this, she pursued a career in a variety of industries including investment banking and communications.
At her lowest moment, she found an eviction notice on the door. It was at that moment she knew something had to change, so she made the move back to Atlanta.
Slowly but surely, clues that she should look into fashion again started coming into her life and she took them as a sign to get moving.
She did her research and launched her lifestyle brand that specializes in responsibly made fashion and home decor all while holding down steady consulting gigs.
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Links mentioned in this episode
- Side Hustle Pro Live Show
- Side Hustle Pro Newsletter
- Rochelle Porter
- Profit First by Mike Michalowicz
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Social Media Info
Rochelle Porter Design: @roporterdesign
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Transcript
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| 0:00.0 | So I have a dream one night and I don't remember anything else in the dream except that there was a kid on a skateboard and he skated up to me and he whispered in my ear and he says let's start a movement called |
| 0:17.2 | keno type and I was like what and I had never heard that word before. |
| 0:26.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle |
| 0:30.0 | from Passion Project to Profitable Business. |
| 0:33.0 | And I'm your host, Michaela Matthew Zakome. |
| 0:36.0 | So let's get started. |
| 0:40.0 | Hey, hey guys, welcome, welcome back to the show. |
| 0:42.0 | Today in the guest chair we have |
| 0:44.5 | Rochelle Porter let me tell you a little bit about Rochelle |
| 0:48.2 | Rochelle Porter also known as the Prince Queen has never met a blank surface she didn't want to draw on. |
| 0:55.0 | Her designs featured joyful bursts of color and classic motifs with a fresh modern twist |
| 1:00.9 | and she's designed everything from home decor items to clothing. |
| 1:05.0 | Most recently Rochelle debuted the Summertime Fine Collection and eye-catching |
| 1:10.0 | At Leisure Collection featuring size inclusive sports bras, leggings, and crop tops designed to be worn in and out of the gym. Love them. |
| 1:19.0 | After learning of the unethical labor practices of today's globalized fast fashion industry though Rochelle nearly |
| 1:26.1 | abandoned the idea of becoming a designer that is until she figured out that style could also be |
| 1:32.3 | sustainable combining her passion for she figured out that style could also be sustainable. |
| 1:33.6 | Combining her passion for patterns with her commitment to social responsibility, |
| 1:37.7 | her lifestyle brand now specializes in responsibly made fashion and home decor. |
| 1:44.0 | Rochelle's products have been sold in West Elm stores across the country, |
| 1:48.0 | Facebook headquarters, and numerous pop-up boutiques. |
| 1:51.0 | And in 2019, she received a spoon flower small business grant |
... |
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