166: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 27 September 2019
⏱️ 54 minutes
🧾️ Download transcript
Summary
This week we have a bonus episode with Charis Jones, owner of Sassy Jones Boutique in the guest chair!
Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle Parties.”
I’ve been fascinated by how Charis grew her boutique into a 7-figure business, so I had to have her in the guest chair. If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!
On today’s episode, we talk about:
- How Charis was first called to side hustling and entrepreneurship after she kept getting laid off
- How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy
- How being a Mom of 4-year old twin boys kicked her hustle into overdrive
- Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year
- Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers
I learned a TON from Charis in this episode, including the mental shift I need to personally make to take my business to the next level. I can’t wait for you to hear so visit sidehustlepro.co/sassyjones to listen!
Listen on Apple Podcasts, Soundcloud, Stitcher
This episode is brought to you by:
Heat Free Hair is offering Side Hustle Pro listeners 15% off your first purchase when you use our code “SideHustlePro” at checkout. To take advantage of this offer, head over to heatfreehair.com, and use code “SideHustlePro.”
Links mentioned in this episode
- Side Hustle Pro Live Show
- Side Hustle Pro Newsletter
- Sassy Jones
- Traffic Sales & Profit
- Dare To Lead by Brené Brown
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Social Media Info
Sassy Jones - @shopsassyjones
Charis N Jones - @charisnjones
Side Hustle Pro – @sidehustlepro
#SideHustlePro
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Get in front of your brand and not behind it. Be bold and brave enough to get on |
| 0:08.4 | live stream and answer some questions. Talk about how you were inspired and why you started your brand. |
| 0:14.0 | You're listening to Side Hustle Pro, |
| 0:17.0 | the podcast that teaches you to build and grow your Side Hustle, |
| 0:21.0 | from Passion Project to Profitable Business and I'm your host |
| 0:24.3 | Nacala Matthew Zocomey. So let's get started. This episode of Side Hustle |
| 0:31.0 | Pro is brought to you by Heat Free Hair. I received over 2,000 likes on my wedding |
| 0:36.4 | photo and tons of dams from people asking me about this hair. If you were one of the ladies |
| 0:42.0 | who d. M. Me, then you know that the hair that I was wearing during my wedding was from heat-free hair. |
| 0:47.0 | My natural hair texture is somewhere between 4A and 4C, and this is the only brand that I trusted to blend perfectly with my own natural hair on that day. |
| 0:57.0 | It blended seamlessly, lasted all night, and then I was able to rock it with a twist out on my mini moon the rest of the week. |
| 1:05.0 | I have worn it countless times because it's so versatile and to this day I still get comments |
| 1:10.8 | asking me about my wedding hair. Heat-free hair has wefted hair, they have clippins, |
| 1:16.0 | drawstring ponytails for women with natural hair, and now, Heat-Free is offering |
| 1:21.0 | Side Hustle Pro listeners 15% off your first purchase when you use our |
| 1:26.3 | code Side Hustle Pro at check out. So to take advantage of this offer go to |
| 1:30.8 | Heat FreeHear.com that's Heat Freefree hair.com, that's heat-free hair |
| 1:33.5 | and use code Side Hustle Pro. I'll be sure to place the promo code in the show |
| 1:39.0 | next. |
| 1:41.0 | All right. Welcome to the guest chair, Cheris. Thank you. Thank you so much for having me. I'm super excited. |
| 1:50.0 | Thank you for being here on this busy Monday. I know Mondays are always hectic so let's get right into it. |
| 1:57.0 | Give us a peek into life of Cheris for those who don't know you and want to hear who you are in your own words. |
... |
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