#167 - Bruce Duckworth - Designing The World's Biggest Brands

Modern Wisdom

Chris Williamson

Society & Culture, Health & Fitness

4.6 • 5.9K Ratings

🗓️ 7 May 2020

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bruce Duckworth is a designer and the Co-Founder & Co-Chairman of Turner Duckworth Design Company. Amazon's smile logo, Coca Cola's rebrand, Samsung, Elemis and Metallica are just some of the companies who owe their branding success to Bruce Duckworth. Expect to learn what it's like to sit in a briefing with Jeff Bezos, the full creative process behind generating the world's biggest brands, why packaging truly is the essence of a brand, how to have better meetings, how to monetise your creative passion and much more. Find new clients and raise your profile as a Fitness Professional by signing up to FitBook at https://fitbook.co.uk/join-fitbook/ (enter code MODERNWISDOM for 50% off your membership) Extra Stuff: Check out Turner Duckworth's website - https://turnerduckworth.com/ Follow Turner Duckworth on Twitter - https://twitter.com/TurnerDuckworth Follow Turner Duckworth on Instagram - https://instagram.com/turner_duckworth Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Oh, hello friends, that's right, it is podcast time.
0:06.3	So get ready for this one.
0:08.6	Bruce Duckworth is a designer.
0:10.5	He's the co-founder and co-chairman of Turner Duckworth.
0:13.8	It's an award-winning international brand identity design firm.
0:19.0	That is a complex way of saying that Bruce and the people that work for him build the
0:24.5	biggest brands on the planet.
0:26.3	And when I say the biggest, I mean, Amazon's smile logo, which you'll have seen on every
0:32.1	box you've ever had delivered, was designed by him.
0:36.8	And they do Coca-Cola and Samsung and Elimis and Metallica.
0:42.2	So I just had to sit down with him and ask what it like to work for Jeff Bezos.
0:48.0	You know, to sit down in a briefing and have Jeff Bezos sat opposite you or to be charged
0:53.7	with doing the rebrand for Coca-Cola.
0:57.3	It's just so cool.
0:59.1	So many awesome stories.
1:00.5	There's some great tips in here if you are a burgeoning graphic designer or just someone
1:04.5	who has an artistic tendency.
1:06.3	There's some really nice takeaways from Bruce about how you can monetize your passion
1:11.8	and some principles that you can follow.
1:14.6	I'm pretty confident that if you couple this episode with a couple from Richard Shotton
1:19.0	and one from Rory Sutherland, you've probably got the beginnings of a world-beat
1:23.7	meeting, branding, design, advertising and marketing company.
	...

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