Oh, hello friends, that's right, it is podcast time.

So get ready for this one.

Bruce Duckworth is a designer.

He's the co-founder and co-chairman of Turner Duckworth.

It's an award-winning international brand identity design firm.

That is a complex way of saying that Bruce and the people that work for him build the

biggest brands on the planet.

And when I say the biggest, I mean, Amazon's smile logo, which you'll have seen on every

box you've ever had delivered, was designed by him.

And they do Coca-Cola and Samsung and Elimis and Metallica.

So I just had to sit down with him and ask what it like to work for Jeff Bezos.

You know, to sit down in a briefing and have Jeff Bezos sat opposite you or to be charged

with doing the rebrand for Coca-Cola.

It's just so cool.

So many awesome stories.

There's some great tips in here if you are a burgeoning graphic designer or just someone

who has an artistic tendency.

There's some really nice takeaways from Bruce about how you can monetize your passion

and some principles that you can follow.

I'm pretty confident that if you couple this episode with a couple from Richard Shotton

and one from Rory Sutherland, you've probably got the beginnings of a world-beat

meeting, branding, design, advertising and marketing company.

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