Hey, what's up? Welcome to Side Us All School. So glad you're tuning in. My name is Chris

Gillebo. Today's caller, our listener, has an ambitious plan to unite creators. Creators,

including podcasters and YouTubers, maybe some others, in an informal network to gain

an advantage in negotiating for sponsors and other deals. They believe there is strength

in numbers and that independent creators could effectively unionize, could and should.

I think they believe. At least on a small scale to increase their leverage. So I don't think

they're talking about an actual unionization effort, but some sort of collaboration. In

any case, this listener is wondering how to make this ambitious effort have the best odds

of success. Now, I've been thinking a lot about collective action lately. You're seeing

so much happening in this fast-moving world, especially with what I call the new new economy.

Active action campaigns from redditors, people on Reddit taking on hedge funds. You see massive

crowdfunding efforts sometimes for political causes, sometimes for social goods, sometimes

for causes that some of us might not think are so good. The point is, there is indeed

strength in numbers, like there is something to this collective action thing. But how do

you make something like that work, especially if you're talking about that network of creators

that are caller-land and wants to bring together? So let's hear from him. Well, first,

quick shout out to our sponsor, and then question and answer.

Hey, Chris, this is Landon, and I started listening to the show after a friend recommended

it last year. As you know, there's strength in numbers. I want to bring together a number

of creators, including podcasters, bloggers, influencers, and TikTok stars. My thinking

is that being able to negotiate as a group would give us more power in attracting the attention

of advertisers and other partners. How do I go about doing this? I'm trying to decide

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