165 - Planning Content
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 18 April 2016
⏱️ 12 minutes
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| 0:00.0 | Time for Diet Coke, mate. Yes, yes, yes! |
| 0:07.0 | Dada, da, da, da! |
| 0:12.0 | I really need a good zap. Love what you love. Diet Coke. |
| 0:19.0 | Get runaway ready. A chance to win the ultimate shopping experience |
| 0:23.0 | plus hundreds of prizes curated by Kate Moss. |
| 0:26.0 | From a Paxen store, 18 plus TZC's visit Coke.co.uk slash break. |
| 0:30.0 | Welcome to Build Your Tribe with Your host, Shaleen Johnson. |
| 0:36.0 | Before you film your first video, take out a pen and a piece of paper and do some planning. |
| 0:42.0 | The first thing I want you to write at the very top of your page is who are you speaking to? |
| 0:47.0 | And what is it that they want? What is it that they need? |
| 0:51.0 | Okay, because you want to consider their mindset first and foremost. |
| 0:54.0 | When I think of somebody who wants a seven-day challenge, |
| 0:58.0 | that means they want to quick-fixx. They want something that's fast. |
| 1:02.0 | They want something that's going to deliver them results and make them feel good |
| 1:05.0 | and they don't want to talk about lifestyle yet. |
| 1:10.0 | So put yourself in the mindset of who does your speaking to. |
| 1:14.0 | I want you to actually think about one person, one individual. |
| 1:19.0 | It's really helpful, even though I know I have men and I have someone who's in their teens |
| 1:26.0 | and I probably have somebody who's in their 70s in a foreign country who might not even speak English. |
| 1:32.0 | But right now, I'm thinking about you, one person. |
| 1:36.0 | And I can picture what you're wearing and how you're sitting and what it is you need. |
| 1:42.0 | I know the business that you're in and I understand the challenges that you face. |
... |
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