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Welcome to Build Your Tribe with Your host, Shaleen Johnson.

Before you film your first video, take out a pen and a piece of paper and do some planning.

The first thing I want you to write at the very top of your page is who are you speaking to?

And what is it that they want? What is it that they need?

Okay, because you want to consider their mindset first and foremost.

When I think of somebody who wants a seven-day challenge,

that means they want to quick-fixx. They want something that's fast.

They want something that's going to deliver them results and make them feel good

and they don't want to talk about lifestyle yet.

So put yourself in the mindset of who does your speaking to.

I want you to actually think about one person, one individual.

It's really helpful, even though I know I have men and I have someone who's in their teens

and I probably have somebody who's in their 70s in a foreign country who might not even speak English.

But right now, I'm thinking about you, one person.

And I can picture what you're wearing and how you're sitting and what it is you need.

I know the business that you're in and I understand the challenges that you face.

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