Welcome to Build Your Tribe with your host, Shalene Johnson.

And we're going to talk about what your ideal customers, what your lifers need.

And that's the basis.

The basis is really figuring out what people need that you have, what knowledge you have,

that others will look to you to provide for them.

So this is kind of a fun thing for you to do.

First and foremost, you're so smart.

I bet you already have a pen and a piece of paper, something to take some notes on,

and to do some brainstorming because that's a really important part of our process today.

I want you to take a time machine back.

To visit you, the person you were, the things that you knew, the things that you didn't know,

when you first got into this, I mean, and I don't know what this is.

But if we went back in time, say, five years or ten years ago, what was it that you needed

to know back then?

You do know now.

What do you know now today that you just feel so compelled to share with other people because

you're like, hello, duh, if you just knew this, it makes life so much easier.

And now it might be such second nature to you that you can't even remember back when

there was a time when you didn't know this.

So I want you to actually take yourself back before today, way before today, when you

were struggling, when you hadn't learned the things that you know today.

So for me, myself, after graduating from college and working five jobs at once, the one

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