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How Leaders Lead with David Novak

#165: Mignon Francois, Founder and CEO of The Cupcake Collection — Know what you believe in

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 14 December 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

Today’s guest is Mignon Francois, the founder and CEO of The Cupcake Collection, a destination bakery with locations in Nashville and New Orleans. Mignon started her business with nothing but a five dollar bill. She turned that $5 into $60 with her first order. Sixty dollars became $600. And now, she’s sold over five million cupcakes and has won all kinds of entrepreneurial awards. And as sweet as her success has been (no pun intended!), it hasn’t come easy. As you’ll hear today, Mignon has persevered through some real adversity. But you’ll also hear just how strong her mentality is. And for her, that strength comes from her faith. Faith is an incredibly personal thing. And it looks different for each one of us. But when you know what you believe in—whether that’s religious faith, a sense of spirituality, or simply core values you hold dear—you’ve got an anchor that will help you stay strong and grounded as you navigate all the challenges of leadership. Listen in and see what leadership looks like when you know what you believe in! You’ll also learn: • The five qualities every entrepreneur needs • A new (and refreshing) way to look at competition • The #1 thing you need to run a family business well • How being transparent can strengthen your relationships Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best leaders in the world.

0:10.5

I break down the key learnings so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.

0:19.2

That's what this podcast is all about.

0:22.0

Today's guest is Mignon Francois, the founder and CEO of the Cupcake Collection,

0:27.5

a destination bakery with locations in Nashville and New Orleans.

0:32.2

Now get this, Mignon started her business with nothing but a $5 bill.

0:38.1

She turned that five bucks into $60 with her first order.

0:41.9

Those $60 became $600, and now she sold over $5 billion cupcakes

0:47.5

and was awarded the honor of Family Business of the Year by Black Enterprise Magazine.

0:53.9

And as sweet as her success has been, no pun intended,

0:57.8

it hasn't come easy. As you'll hear today, Mignon has persevered through some real adversity,

1:04.6

but you'll also hear just how strong her mentality is, and for her, that strength comes from her faith. Now, faith is an incredibly

1:14.1

personal thing, and it looks different for each one of us. But when you know what you believe in,

1:20.3

whether that's religious faith, a sense of spirituality, or simply core values you hold dear,

1:26.8

you've got an anchor that will help you stay strong and grounded

1:30.3

as you make your decisions and navigate all the challenges of leadership. I know this conversation

1:37.8

is going to inspire you, so let's get into it. Here's my conversation with my good friend

1:43.5

and soon to be yours, Mignon Francois.

1:52.6

I want to get into how you lead and grew this incredible business that you created from scratch.

1:58.0

I want to take you back. What's a story from your childhood that shaped the

2:01.8

kind of leader that you are today? My mother was always in leadership roles. And we were always

2:08.9

with her. So we would either get in her car and drive downtown to where she worked and catch

...

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