She Software launched in 1995. He swooped in and bought it many years later for literally about a dollar, put another 150 grand in to really turn it around. It was doing less than 500 grand in ARR that year when he bought it. And a lot of that revenue was in jeopardy because of a customer conflict. Now today, over 200 customers paying about $25,000 in terms of ACV. So about 400 grand per month in revenue or about a $5 million annual run rate. That's up from $300,000 a month just a year ago. So about $600,000 bucks in terms of ACV. So about 400 grand per month in revenue or about a million annual run rate. That's up from 300 grand a month just a year ago. So about 60%

year-over-year growth. Burning money today because they just raised another three million bucks.

So they put about 4.5 million bucks into the company to date. Team in 90 in US, Scotland and

New Zealand. Economics healthy, 110% net revenue retention annually. That's from 15% expansion and 5% churn, and they're spending about, called 18 months of

lifetime value, customer LTV on acquiring the customer in the first place with their field

sales team.

Hello, everyone.

My guest today is Matthew Elson.

He's a business leader and entrepreneur building a motivated team in high energy

business.

Owner of She Software, which is a fast-growing SaaS solution to health and safety challenges.

He's a leader in the UK entering the U.S.

Home in Scotland and Chicago, previously CEO and consultant at McKinsey and member of Prime

Minister's policy team.

Matthew, are you ready to take us to the top?

Yeah, I am.

All right. So tell us about she software. What does the company do and what's your revenue model?

How do you make money? Right. So if you're responsible for health and safety, you need to be able to

record and investigate your incidents and follow up the actions. You need to understand your risks

and mitigation measures, make sure for your people that are trained, assets are inspected, contractors are competent, and lots of organizations, even quite

large organizations are still doing that with pen and paper and Excel spreadsheet.

So we provide a solution that helps them to capture and organize that information,

...