Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.

And now, here are your hosts.

This is Henry Lopez. Welcome to this episode of The How of Business. My guest today is Laura Roder. Laura, welcome to the show.

Thank you, Henry. I'm happy to be here. We're excited to have you. Laura is an entrepreneur and the founder

of Meet Edgar. Meet Edgar is an online social media automation tool. We'll get into the details of what it does

and what it offers small businesses in particular.

Now, Laura began her entrepreneur journey at the age of 22 when she quit a design job and

decided to launch her first business. And so in 2009, she started a business called LKR Social

Media, where she created online courses that taught thousands of entrepreneurs

and small business owners like us how to take their social media marketing into their own

hands. And then out of that, we'll chat about how he emerged, but in 2014, she launched Meet

Edgar, which was in part driven by her need, her own need, that is, to be more effective in managing social media, which is such a big challenge.

She bootstrapped that business, and we're going to dive a little bit into that, because that's also compelling to all of us.

And so in this episode, Laura's going to share with us her entrepreneurial journey, how she got to where she is today, launching Meet Edgar.

And then we'll dive into social media for small business. We've covered this topic in many previous episodes, but Laura, of course, has a very unique perspective on it.

And then this component that Meet Edgar provides, which is the automation component and why that's so important and how that can help as small business owners.

Laura lives in Austin, Texas.

So once again, Laura Roder, welcome to the show.

Thank you.

So you went to UT and you stayed there.

Did you grew up in Austin area?

I actually did. Yeah, I grew up here uh austin area i actually did yeah i grew up

...