Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.

And now, here are your hosts.

Welcome to this episode of The How of Business.

This is Henry Lopez, and my guest today is Kevin Miller.

Kevin, welcome to the show.

Thank you for having me. It's great to be on. Glad to have you. Kevin is with Neat Company. He joined

Neat Company earlier this year. We'll explain what Neat does. You may have heard of their scanning device.

A lot of us have as small business owners, but we'll get into that. He currently

serves as the chief marketing officer overseeing all of Neat's brands, marketing, and

revenue generation. Prior to joining Neat, Kevin was a co-founder and CMO at Sales Fusion, which was a SaaS marketing automation solution for mid-market

companies. And SaaS, we'll get into a little bit about what that is, if you haven't heard

that term before, but it's software as a service, meaning that it's on the cloud. Kevin played

an integral role in building the brand at Sales Fusion and helped lead the company

from $0 to over $8 million in annual revenue. He has served in multiple marketing, sales,

and demand generation roles and was the principal of his own demand generation consulting

firm that helped SaaS companies develop

modern lead gen programs. As a veteran of the SaaS world, Kevin brings years of experience

in B2B marketing with a deep understanding of the marketing process, systems, and strategy

relative to growing a SaaS company, or a SaaS SaaS business rather. But in this episode,

we're going to get his input on SaaS systems. A lot of us as small business owners are a little

afraid sometimes or hesitant to use cloud-based solutions. So we'll talk about that for a moment.

But then we're going to do a deep dive on managing documents. It's what

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