Sellers are told to sell to the persona, but what if there was a better way to be

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Buying behavior has changed. Prospects don't click on links and emails anymore

and they don't watch the videos you spend hours creating every week. Instead,

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In the world of sales, you either sink, swim or break through to the next level.

My name is Colin Mitchell and this is sales transformation. A new kind of

sales show designed to bring you through the epic life-changing moments of

elite sellers so you can experience your own sales transformation.

Alright, welcome to another episode of sales transformation and as always I've

got an awesome guest for you today. I'm going to be talking with Cole Schaefer.

He runs a small writing shop called Honeycopy where he works with brands of

all shapes and sizes on writing words that read like poetry and sell like

oh, I'll go feed. Oh, there we go. He kind of twisted me up there man some creative

...