#163: Demystifying the Facebook Pixel

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 8 June 2017

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on to something else?

Welcome to Facebook Pixel Optimization. Don’t be nervous! We’re going to ease into all you need to know with my Facebook ad guru Rick Mulready, who can break down the Power Editor like Stephen Hawking does the universe.

These are the questions Rick and I tackle in this episode:

What is the Facebook pixel? What does it do? (Yes, a few fundamentals just in case you are new to this environment!)
How do I set it up?
When do I use it?
What are event codes?
How does it measure efficiency? Where can I see the data?
What’s the difference between a Facebook account pixel and a conversion pixel?
Why do I have to put the pixel on specific web pages when it’s already on my website?
How is the pixel related to retargeting?
Why do my Facebook conversion stats differ a lot from my LeadPages notifications for the same campaign?
What are the essentials for running an effective retargeting ad campaign?
How can I use retargeting for people who watch my Facebook Live videos?
After someone views a blog post with the pixel, how long do I have to retarget them?

Phew. That’s a lot, right? And that’s not all! Download Rick’s article, “The Complete Guide to the Facebook Ads Pixel,” and you will become a pixel master in no time.

Transcript

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0:00.0	Your listening to the online marketing made Easy Podcast episode number 163.
0:07.0	Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:15.0	And now your host, Amy Porterfield.
0:18.0	Hey there. Welcome back to another episode of the online marketing made Easy Podcast. I'm your host, Amy Porterfield.
0:33.0	And today we are talking all things pixels and Facebook ad retargeting. And I could never, ever do this episode alone.
0:42.0	So I have my good friend inside kick when it comes to Facebook ads. Rick, more ready. How you doing, Rick? I'm doing great. How are you? We're a little punchy today.
0:51.0	We're a little punchy today. Before we get on these podcast episodes, we talk for a good half hour to plan out what we want to teach and all that good stuff.
0:59.0	And I'm at a little bit of a punchy mood and so is Rick. So this might be an extra good episode.
1:04.0	I said, you know, once once we get on here, like let's be real here. Let's talk about what's going on that were a little bit fired up.
1:11.0	But hey, this is just normal stuff. Right? And I said, Rick, we mean fired up. And you said we got a lot going on and we're a little overwhelmed right now.
1:19.0	A lot to do and we're trying to figure out how to get it all done. And have a life at the same time. Exactly. Not to mention you have a three day event starting tomorrow morning.
1:28.0	Yeah, it's exactly for when we're recording this, I'm going into a three day a three day event. Yes, that's three days all day.
1:34.0	That's that's a lot of work. A lot of work. It's amazing. But what a lot of people I don't know that they know about me is I'm quite introvert. I'm an introvert.
1:43.0	And so I loved to teach like it is like it's my passion and I love doing it in person. But I do have to recover after that.
1:53.0	And especially you let like three straight days, I do need to recover after that. You're going to have to take some time off.
1:59.0	I'm always telling Rick after a live event. You need to take some time off. And then he always tells me I will. But I have this one thing.
2:05.0	Like where are you flying to on Sunday morning? Well, I that's it's I'm going up to Northern California to deal with some family stuff.
2:13.0	So it's a, you know, you're going to support family, which is a great thing. But you're still always on the go.
2:18.0	So hopefully when you get back from Northern Cal, you'll take some time off. I am leaving Amy and I are leaving on May 31st to go to Europe.
2:28.0	Yes, that's true. My wife, we're going to Europe on May 31st. We're going to Amsterdam, Paris, London for a few days and then back to Paris.
2:37.0	So fun.
2:38.0	So about three weeks. So yes, that that vacation is coming up in June. That would be great. So that's really fun.
	...

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