#162: The New Rules of Facebook Marketing

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 1 June 2017

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As quickly as Facebook changes, there are some things that are as true today as they were a few years ago:

Facebook cares more about its users vs. the marketers.
Likes, comments, shares, views, and clicks are gold—the more, the better.
The more personal you are and the more you do to generate real and valuable interaction, the more your fans will engage (by liking, sharing, etc.).

Now, HOW you accomplish those three points has changed A LOT. Why? Well, there are few reasons.

You’ve heard me talk about the infamous Facebook algorithm, and while I’m not going to nerd out on all of its particulars (there are hundreds), it does have everything to do with how many of your fans are actually seeing your posts.

If you start to understand just a little bit about how it works, you can get smarter about the kind of content you’re creating. Feel me?

I’m going to tell you how to do that by sharing my:

Three truths about what’s working on Facebook TODAY (including why your post has to perform well from the minute it goes live)
Five new rules of Facebook marketing (and the one thing you should STOP doing right now)
Three words to live by as you experiment with and test these new ways of driving engagement (and they actually apply to all parts of your business!)

Along the way, you’ll hear me talk about how I’m implementing some of these new rules in real time, like video. Creating more video is a HUGE priority for me this year (so much so that I’m even building a studio in my house—pics to come on Facebook and Instagram soon!).

Starting this week I’m doing weekly Facebook Live videos (go to facebook.com/amyporterfield to find out when) where we’ll talk about some of the content on the podcast and more. And I’m going to be incorporating more video into my posts.

You already know that video is huge with Facebook. What kind of video to create is also critical—and an important part of this episode—because the more you make viewers stop, watch and unmute your video, the more Facebook will reward you by pushing your videos out to larger segments of your community.

For examples of what types of videos to model, make sure to download my 2017 Ultimate Guide to What’s Working Now on Facebook. It’s loaded with examples of video you can use to start reimagining your Facebook engagement strategy right NOW.

Transcript

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0:00.0	You're listening to the online marketing made easy podcast episode number 162.
0:06.0	Welcome to the online marketing made easy podcast. Business advice so easy, you'll feel like you're cheating.
0:14.0	And now your host, Amy Porterfield.
0:18.0	Welcome back to another episode of the online marketing made easy podcast. I'm your host, Amy Porterfield.
0:32.0	And before we jump into today's episode, I want to make sure you had time to check out last week's episode number 161.
0:42.0	It was the episode where I interviewed my husband, Hobie. Now, let me tell you this was a little bit nerve-wracking.
0:50.0	I've never done anything like that before and I wasn't really sure what Hobie was going to say.
0:55.0	But I think it turned out pretty good. We talked about protecting your most sacred relationships as you grow your online business.
1:03.0	Because let's be honest, as entrepreneurs, we can get a little crazy at times. Can I get an amen for that?
1:10.0	I mean, during launches and stressful times and when the money's not coming in consistently, we can be stress cases.
1:17.0	And I think that's normal and I think growing in online business is dramatically different than working in a 9-5.
1:24.0	So you have challenges you normally would never have if you were just going to a J-O-B.
1:29.0	And so I thought it was important that Hobie and I talked about this because we've had our ups and downs and we really have found our groove in terms of being able to communicate with each other.
1:39.0	And support each other when things get a little bit crazy. So Hobie shared his experience with being married to an entrepreneur.
1:46.0	I shared my experience with how I can support him better even when things are stressful.
1:52.0	So a lot of good lessons there. And if you are in a relationship or you hope to have a wonderful relationship as you grow your online business,
2:00.0	I highly recommend you check out that episode number 161.
2:06.0	Okay, so now moving on to today's episode, we are talking all things Facebook marketing.
2:13.0	So almost two years ago in June 2015, I wrote an article called the Ultimate Guide to Facebook Engagement.
2:21.0	It was a huge hit. Still one of the most visited blog posts on my site.
2:27.0	While preparing for this episode, I went through the old post and I expected that all of the info would be completely outdated because we all know that Facebook rapidly changes.
2:40.0	However, surprisingly, so much of what I included in that article was still relevant.
	...

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