162: Marketing a Listing
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 916 Ratings
🗓️ 12 September 2022
⏱️ 55 minutes
🧾️ Download transcript
Summary
Listings aren't flying off the shelf anymore… so now what?
In this episode, we're breaking down exactly how to market a listing in today's shifting real estate market—without overcomplicating it or spending a fortune.
Because here's the truth: marketing isn't about doing one big flashy thing. It's about consistently doing the right things—and communicating them to your seller.
We're talking about what actually matters (hint: it starts before you ever go live), how to avoid the biggest mistakes agents make, and simple, effective strategies you can implement immediately.
Plus, we're sharing real-life systems we've used (including our old "listing support group" 😂), weekly marketing rotations, and how to keep your sellers calm, confident, and informed—even when nothing is happening.
If you've ever had a listing sit and thought, "What do I even do now?"—this episode is for you.
Here's what we cover:
-Why listings feel harder right now (and why that's normal)
-The biggest mistake agents make when a home doesn't sell quickly
-How lack of communication creates more problems than marketing ever will
-Why pricing and preparation matter more than any "fancy" marketing
-What to do BEFORE your listing goes live (this is everything)
-Why you shouldn't rush to market before the home is ready
-How to set expectations with your seller from day one
-Weekly marketing strategies you can rotate (without burnout)
-How to use simple updates (like CMAs) as marketing + communication tools
-Why you don't need to spend tons of money to market effectively
-How to use social media (Facebook, Instagram, video) the right way
-Free marketing ideas that actually work
-How to create video content without being on camera
-Why refreshing your listing (photos, price, order) boosts visibility
-How to get feedback from other agents (and why it matters)
-Creative ideas like virtual staging, seller "top 10" lists, and listing binders
-Why communication—not creativity—is what your seller really wants
Products, People & Resources Mentioned:
-BoxBrownie (virtual staging & photo edits)
-Facebook Marketplace & local buy/sell groups
-YouTube Shorts / Instagram Reels / TikTok for video marketing
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Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
Transcript
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| 0:37.8 | Hey, y'all, it's Jay. |
| 0:39.3 | I wasn't here when they decided to record this episode, so I take no responsibility and the |
| 0:44.4 | atrocious sound that you were about to hear. |
| 0:46.6 | Feel free to reach out on social media and tell them how bad it is. |
| 0:49.6 | What? |
| 0:51.2 | There was a few of us in my office that I wanted to form a support group with each other. |
| 0:56.7 | A listing support group. |
| 0:58.1 | Listing support group. |
| 0:59.0 | I like it. |
| 1:00.4 | Can you at least sweep up the dead box? |
| 1:02.9 | Right, right. |
| 1:03.5 | Can it be clean? |
| 1:04.3 | We're going to need it to be clean. |
| 1:06.4 | Teller, you have an ad running on social media. |
| 1:08.7 | Where there are billions of people. |
... |
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