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It's called The One Thing at drift.com slash DC.

Thank you. one thing at drift.com slash DC. And we're back.

So we're back with another episode of seeking wisdom.

It's the uncle DC.

I'm here to talk to you about five sales and marketing predictions for 2021. Now, I know 2021 in year end and year

beginning predictions are a diamond dozen, but I want to share with you, given my history

and context, what I think is going to happen in 2021. And don't forget, this is the universe's

only six-star certified podcasts, the first and only that you're

listening to.

I'm glad to be back.

All right, let's get started.

So what is number one?

Number one is simple.

B2B sales, as we know, has been changed forever.

So the one thing that this pandemic has done, it's fast forwarded this idea

of digital transformation by at least a decade. So what does that mean? So most companies in the

world who sell on the B2B side basically had two options. They could sell over the phone,

over email, digitally, or they could sell in person,

get on a plane, have steak dinners, go fly to customers, have field marketing events, all that

kind of stuff that you guys know about. But given this pandemic, it's forced those companies

...