launched kind of just a kind of hustle agency done for you system back seven years ago to help people

drive more sales and demos. He's now kind of codified that today. It's still really a training and

membership program, but he's scaled nicely to 280 customers paying anywhere between six and 15 grand

per year. Dun caught, you know, 1.8 million bucks over the past call it trailing 12 months.

So healthy growth. Two people based between Toronto

and other remote locations, totally bootstrapped, which obviously is a great place to be.

Hello, everyone. My guest today is Nick Kousman. He has got a BSC in Engineering Physics. He's the

founder of sales process.io, a group from zero to a $1.8 million run rate over the past several

years. It's bootstrapped, one commission-based

employee. We're going to dive into it today. He's helping 250 SaaS and high-ticket service companies

scale up. Nick, are you ready to take us to the top? Let's do it. All right, man, so crowded

space, marketing tech, sales tech. How are you positioning this? How's it different?

So we focused on helping SaaS companies grow profitably.

We help them install what's called video sales letter funnels that basically it's the VSL,

video sales letter funnel plus paid traffic to a demo. So we're like, we're helping companies

just pump, fill their calendar with demos.

And, yeah, our service and our product shows them how to do that and achieve profitable growth.

So there's tons of marketing firms out there that show people how to do ads, show people how to do outbound prospecting.

But not too many of these folks understand that they need to make it

profitable. So, you know, like, this is your world. If you're generating a demo at like $150

per demo on Facebook or using LinkedIn ads, let's say your show up rate is 70%. The close rate is

50% or 30%. You want to make the math make sense, right? So if you're

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