1611 The Mobile Testing App Starbucks Uses Passes $6m in ARR, Bootstrapped

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 22 December 2019

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

I have been working in enterprise IT for more than two decades. For the last 10 years I moved to entrepreneurial side and brought a talented team together to build Netmera to revolutionalize mobile app engagement, campaigning and communications.
We are still working hard to expand Netmera into other regions and reach many apps while we currently touch more than 150 million app users monthly.

Transcript

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0:00.0	They've got a big company that does many things in the telecom space.
0:02.9	There's big software product that was called NetMara.
0:05.0	They've got 150 enterprise customers paying, call it $3,000 a month,
0:08.4	doing about 500 grand per month in revenue on this product.
0:10.9	That's up from 350 grand just a year ago.
0:13.0	So healthy growth.
0:14.1	They launched in 2012.
0:15.4	It's totally bootstrapped and profitable, which I love.
0:17.9	They've got a team of 40 in Istanbul, Dubai, and London as they
0:22.5	obviously build the company. They're scaling 2% revenue churn annually. That's gross, 15% expansion.
0:28.2	So net revenue retention, 13% percent, sorry, 113% each year. $10,000 KAC, so payback period
0:34.9	about four months. Healthy company scaling fast in the mobile
0:39.8	engagement platform space. Hello, everybody. My guest today is Khan Bengal. He's been working in
0:45.7	enterprise IT for more than two decades. For the last 10 years, he moved to the entrepreneurial
0:49.8	side and brought a talented team together to build NetMara to revolutionize mobile app engagement,
0:54.9	campaigning, and communications. They're still working hard to expand the company into other regions
0:58.9	and reach many apps while they currently touch more than 150 million app users every single month.
1:03.8	Khan, are you ready to take us to the top?
1:06.8	Are you ready to take us to the top?
1:09.3	Yeah, yeah. Very good. Okay, so tell us about the company.
1:11.5	You said in the bio 150 million app users monthly.
1:14.1	That's a big number.
	...

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