161 - What is Primal Branding? — with Patrick Hanlon

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 3 November 2021

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it’s our primal code. Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of primalbranding.co, an acclaimed branding group with an impressive roster of Fortune 100 companies. Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google. In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human. If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way. Sponsored by Skillshare - https://skillshare.com/futur Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	The foundation for what we call primal branding existed 2,000 years ago, 10,000 years ago.
0:06.0	It was something that we lived with but no one had really put their finger on I guess,
0:10.5	had identified as a construct as a system. I think that if you understand
0:15.8	that these are the things that motivate not only people and places and things but you
0:20.7	can build as sterile leaves as proving you know great shows and religions
0:26.7	around them. I'm going to do. Patrick, thank you very much for being a guest on our show. It's been a long time coming.
0:56.1	I'm so happy to speak to you. I'm excited to be here. In case people don't know who you are,
1:01.2	can you please introduce yourself?
1:03.1	I'm Patrick Hanlon.
1:04.1	I'm the CEO founder of primal branding.co.
1:08.8	And I was in advertising for a while.
1:12.8	I wrote, you used to write Super Bowl spots.
1:16.2	Primal Branding started in about 2002.
1:20.0	And we either brand or regenerate brands, brand communities all over the world,
1:27.8	usually with Fortune 100 companies, billion dollar companies,
1:31.2	and those who want to become billion
1:32.5	dollar companies Silicon Valley and elsewhere and a lot of people.
1:37.3	I think a lot of our audience is going to be very, very fascinated,
1:40.2	interested in this conversation about brand and branding and your book Primal branding, but before we get and inside your educational background.
1:53.4	I understand that you went to the University of Minnesota.
1:56.3	What do you study?
1:57.6	Educational background.
	...

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