161. Do Your Homework: Know What to Say by Knowing Who You’re Talking To

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Communicating, Influence, Career Skills, Career, Business, Education, Leadership, Careers, Communication, Career Growth, Public Speaking, Language Learning, Improv

4.7 • 711 Ratings

🗓️ 24 September 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Know your audience and tailor the message for them.

In high-stakes communication, every word counts. For Jen Psaki, that means knowing who she’s talking to — so she knows just what to say.

As the former White House Press Secretary and current host of Inside with Jen Psaki on MSNBC, Psaki has discovered that communication isn’t about “saying the most words or saying them the loudest,” but about knowing your audience well enough to tailor the message just for them. “You need to think about how you're going to get your audience to listen to you,” she says. “The goal of communicating is to crack the door open so somebody wants to hear more.”

In this episode of Think Fast, Talk Smart, Psaki and host Matt Abrahams explore her approach to strategic communication: identifying your audience and using what you know to engage with them and get them to engage with you.

Episode Reference Links:

Connect:

Premium Signup >>>> Think Fast Talk Smart Premium
Email Questions & Feedback >>> [email protected]
Episode Transcripts >>> Think Fast Talk Smart Website
Newsletter Signup + English Language Learning >>> FasterSmarter.io
Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
Matt Abrahams >>> LinkedIn

Chapters:

(00:00) - Introduction
(02:09) - Principles of Communication
(03:10) - Skills for Effective Listening
(03:53) - Engagement and Lowering Barriers
(04:52) - Tailoring Communication
(06:16) - Preparation and Practice for Confidence
(08:09) - The Value of Feedback
(11:12) - Handling Difficult Questions
(13:40) - High-Stakes Negotiation
(16:32) - The Final Three Questions
(20:50) - Conclusion

********
Get $50 off coaching today at Strawberry.me/smart
Become a Faster Smarter Supporter by joining TFTS Premium.

Transcript

Click on a timestamp to play from that location

0:00.0	We know from research that success isn't just about effort. It's about strategy, accountability, and of course, communication. And yet, when it comes to job transitions, promotions and salary negotiations, most people go it alone. That's where today's sponsor, Strawberry.combeer career coaching, comes in. Kylie, on the Think Fast Talk Smart team met with a strawberry.
0:21.0	dot me coach and found it really helpful. Kylie, how is your coach helping you in terms of
0:26.1	your career growth and personal development? From the very beginning, the whole process has helped
0:30.7	me to really reflect on how I want to move forward and define my goals. And then my coach Rashmi
0:35.8	took my ideas, helped make them tangible,
0:38.8	and suddenly I'm moving forward with actionable steps that I can manage in my life.
0:43.7	Wow. Sounds like your coach was super helpful. Absolutely.
0:47.4	Everyone can take advantage of a career coach. I certainly have throughout my life.
0:51.9	Coaching has been really helpful. Go to strawberry.m.m.
0:55.4	slash smart and claim your $50 credit. That's strawberry.m.m. slash smart.
1:02.7	When the stakes are high and your communication counts the most, get present, know your audience,
1:09.6	and avoid allowing perfection to get in the way of progress.
1:15.3	I'm Matt Abraham's, and I teach strategic communication at Stanford Graduate School of Business.
1:21.1	Welcome to Think Fast, Talk Smart, the podcast.
1:25.3	Today I am very excited and honored to speak with Jen Saki.
1:29.3	Jen is an American television political analyst and former government official.
1:33.7	She worked in both the Obama and Biden administration and served as President Biden's
1:38.1	press secretary. She is the author of the recently released Say More Lessons from Work,
1:43.9	the White House, and the World.
1:45.5	And she hosts Inside with Jen Saki at MSNBC.
1:50.0	Jen, I am really looking forward to our chat today.
1:53.0	It is always exciting for me to learn from someone who is successfully practicing the things that we teach in our strategic communication classes.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Think Fast Talk Smart, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Think Fast Talk Smart and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.