160. Rethinks: How to Communicate Your Gameplan

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Communicating, Influence, Career Skills, Career, Business, Education, Leadership, Careers, Communication, Career Growth, Public Speaking, Language Learning, Improv

4.7 • 711 Ratings

🗓️ 17 September 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why organizational strategy can be both top-down and bottom-up.

As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands, and that strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they’re discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.
In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.

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Chapters:

(00:00) - Introduction
(02:41) - Defining Strategy
(04:24) - Common Misconceptions about Strategy
(06:10) - The Concept of a Strategy Argument
(08:07) - Strategy as a Communication Tool
(11:56) - The Dynamic Nature of Strategy
(13:32) - Storytelling in Strategy Communication
(15:58) - Propagating Strategy Through Storytelling
(18:04) - The Final Three Questions
(24:42) - Conclusion

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Transcript

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0:00.0	Hi, Matt here. You've invested in your education to grow, advance, and unlock new career opportunities.
0:07.0	But here's the challenge. How do you position yourself to stand out in a competitive job market?
0:13.0	It's not just about what you know. It's about how much you communicate your value, build strategic relationships, and take decisive action.
0:21.7	That's where today's sponsor, Strawberry.me, career coaching, comes in.
0:26.2	They match students and professionals with certified career coaches who will help you refine
0:31.1	your personal brand to confidently articulate your skills and experiences,
0:35.3	to develop a results-driven strategy and stay accountable so you
0:39.8	follow through on networking, applications, and negotiations. Because knowing what to do is one thing.
0:46.4	Having a coach to push you forward, that's how you create real momentum in progress.
0:51.9	Visit strawberry.m.m.m. TFTS and claim your $50 credit. That's strawberry.
0:59.1	dot me slash TFTS.
1:03.1	Hi, Matt here. One of the best ways to communicate your business and personal strategy is through
1:09.5	effective storytelling.
1:11.7	We're dipping into our archive to bring you a best-of episode where I speak with Stanford
1:16.2	GSP professor Jesper Sorensen.
1:19.0	We talk about how to uncover, define, and communicate strategy for our businesses and
1:25.2	our personal lives.
1:27.2	I passionately believe that strategic communication is critical to success in business and in life.
1:35.3	But we must also think about strategy and how we communicate that.
1:40.3	Many of us focus on our day-to-day work on just the tasks we need to complete and executing
1:46.6	them well. Taking time to reflect on strategy in our organizations and our own life can help us
1:54.3	be successful. I'm Matt Abrams, and I teach strategic communication at Stanford Graduate School of Business.
	...

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