Founded this company after fleeing Africa after witnessing her father's brutal murder. This was in 2009,

really started over in Australia with sites now on building the first kind of female run unicorn

in the hospitality industry. She's well on her way with doing between 10 and 20 million bucks

right now in ARR, scaling 100 to 150% year over year. Just raised an additional 15 million to help fuel

that growth. 26 million raised to date. About 65 people on the team total today. All of them are remote, about 4%

revenue turned annually, so economics are holding serving 25,000 event locations, whether it's

restaurants, hotels, things of that nature, helping them book their space and doing many,

many other things as well. Hello, everybody. My guest today is Lauren Hall. She's the founder of Ivy, a multi-word

warning technology company providing enterprise software to the events industry. Since its 2009 launch,

she's overseen Ivy's continued growth and global expansion to APEC, Europe, and North America,

offering the world's first real-time marketplace with live availability for function space and

suppliers. Lauren, are you ready to take us to the top?

I am indeed. All right. Tell us about the company. What do you do and what's your business model?

Are you a pure play SaaS company? We are, but we actually a little bit different in the fact that even

though we have a fully SaaS model, because we have three enterprise applications, which is

providing solutions to meeting planners,

to venues, which manage their functions-based group accommodation, it's their full sales and catering

system, as well as inventory and time-based management systems for suppliers.

We're actually, in the industry of travel and the events industry, there's only a big major player like Sabre.

So what Sabre does for travel, they digitise the online experience for booking for accommodation,

flights and car hire.

We're doing that for meetings and events.

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