Sold his first wedding company for called a couple hundred thousand bucks.

He used all that money to plow it into his new idea.

Ile planar selling into really the wedding planning industry.

However, 15% of his user base or paid customer base actually are doing other things like product launches.

So they're expanding a bit now doing about 320 grand a month in revenue up from 150 grand about a year ago.

Healthy growth bootstrap.

They've used venture debt and it sounds like used it very effectively, serving over 8,000

of these planners today.

They've got a team size of seven based in San Diego, 4% revenue churn annually.

That's obviously on a gross basis.

When they do spend money to spend 100 bucks to get a new $40 a month customer for a three-month

payback period.

Hello, everybody.

My guest today is Rob Farrow.

He's got 25 plus years of experience in building,

designing, and implementing strategic marketing programs and is a firm believer in asking

why in challenging norms.

Throughout his query, he's been fortunate to have worked with several great companies in the

tech consumer product, automotive hospitality, entertainment sectors with a unique set of

demands and

needs. He's taken this collective experience into his role as CEO of his current company,

Isle Planner, where his focus has been on creating a solid corporate foundation, developing their

...