160: Working in a Shifting Market
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 916 Ratings
🗓️ 29 August 2022
⏱️ 48 minutes
🧾️ Download transcript
Summary
The market is shifting… and if it feels like an earthquake, you're not wrong.
In this episode, we're breaking down what it really looks like to be working in a shifting market—and how to stay steady when everything feels uncertain.
From changing interest rates to shifting buyer and seller expectations, this isn't the same market we've been in for the last few years. And while that might feel uncomfortable, it's also an opportunity to get back to the fundamentals of real estate.
We're sharing real stories from our current listings (the good, the bad, and the "how did this even happen?"), plus practical advice on how to guide your clients through the confusion.
We also talk about how the media impacts buyer confidence, why comps from even a few months ago may no longer apply, and how agents—especially newer ones—need to adjust their approach quickly.
If you've been wondering how to navigate this shift without panicking, this episode will help you reframe it and move forward with confidence.
Here's what we cover in this episode:
-Why the market feels like an "earthquake" right now
-How media headlines impact buyer and seller behavior
-What to say when buyers ask, "Is this a bad time to buy?"
-Why sellers are struggling to adjust their expectations
-How to explain shifting comps and pricing strategy
-Why you can't rely on 6–12 month old data anymore
-Real examples of deals falling apart (and why)
-How interest rates are affecting buyer affordability
-Why you MUST re-check pre-approvals before writing offers
-What's changing in negotiations (hello, closing costs again 👀)
-Why staging and preparation are making a comeback
-How to manage seller communication when nothing is happening
-Why "it depends" is the most important phrase right now
-How newer agents can adapt and actually benefit from this shift
-Why this market is an opportunity—not a setback
Products, People & Resources Mentioned:
-Email Templates 101: http://emailtemplates101.com
-Agent Systems 101: http://agentsystems101.com
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Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
Transcript
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| 0:38.8 | Like we're going to have to cancel. |
| 0:41.0 | I'm like, but why? |
| 0:43.7 | Because at first, I was telling my buyers, |
| 0:45.6 | look, if you like this house, |
| 0:46.6 | you're going to take off work. |
| 0:48.7 | You'll have tons of time to communicate with your sellers. |
| 0:52.4 | You're going to need to, because they're going to be freaking out. |
| 0:55.9 | The house is on the market. |
| 0:57.4 | How rude. |
| 0:59.9 | Funny story. |
| 1:01.4 | My company called me and said that this other offer is the guy taking my spot. |
| 1:05.8 | What are the odds? |
| 1:07.8 | This one's for you, James. |
| 1:09.7 | Perfect. |
| 1:10.1 | It's awful. It was terrible. Oh, my God. Hi, James. Perfect. It's awful. |
... |
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