You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

takes to build a business and the simple steps to get you there. I'm determined to share with you

the reality of easy, simple business marketing tips to make passive income so that you can

start making money online.

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So go check out the link in the show notes or go straight to the business box.com.com.

Now.

Hello and welcome to this week's podcast.

We're going to be talking a bit PR here, but also about how to go from expert to thought leader. In the last few weeks,

I have realized that there are two types of people online that we listen to and that we read

their social media posts. One is definitely the expert. You know, they're giving tips all the time.

They are people that you come

from because you know they're the expert of what you do. But then I've also realized that actually

some are thought leaders. They're not just telling people what they do and what they can help you

with. They are making you think differently. They are questioning the status quo. I think I've gradually kind of become this

person without meaning to become this thought leader where people are now saying, you know,

she has a different opinion. This is what she, this is what Lisa believes. And it's really helped

me in some ways with my, almost like with

...